Tu Hu Email & Phone Number

Shanghai, China

A new chapter of my career, more to come!

Shanghai, China

- Produce two strategic products Digital Learning Project Design and Operating and Planning Corporate Digital Learning, including wrote over 150,000 words for animation scripts, compiled learning materials, audited 480mins course videos, created internal training and marketing materials, in collaboration with external SME and internal post production team. - Produce the industry’s first certification program Digital Learning Management with authorization from the State’s Ministry of Human Resources and Social Security, integrating trending topics and tools such as Learning with Live Streaming, Learning Experience Design, Two Strategies for Effective Learning Operation, How to Increase Traffic for LMS, Three Ways to Evaluate Learning Programs, etc. 98% learners were “very satisfied”.- Collaborate with marketing team for online (live streaming) and offline marketing events, conduct product training sessions to internal consultants and sales, support sales strategies with promotional programs. Product sales reached 500,000 RMB within 3 months.

Shanghai, China

- Conducted internal training needs analysis, developed and executed role-based learning map, training plan and organized offline and online learning activities for product managers from 0-1.- Led operational tasks for the company’s Learning Product Business Unit, in charged of administration for over 13,000 SKU, created an R&D database to oversee the lifecycle of 60+ learning products, established the L&D product SOP guidelines and tools to follow from 0-1.- Produced reports of monthly and quarterly product sales performance, created an HR tool for individual performance evaluation (for product managers) and worked with Financial Department for financial audit (to investor).

Guangdong, China

A family-owned start-up in early childhood education. The business has been really tough during COVID-19. Sadly closed after two years' struggling to survive. I was responsible for overall marketing activity for the company, collaboration with local kindergarten for extra curriculum activities as well as training in-house teachers.

Shanghai City, China

Learning Tribes China is an ed-tech service branch of a leading global customer experience management provider. My achievements were:- Corporate elearning solution design and delivery for top clients in FMCG and consulting (L’Oréal, Richemont, Arcadis), including developing WeChat Enterprise mini program and SaaS platform, approximately gained over 500,000 visits. - Product design and enhancement: designing a product prototype as MVP for mobile learning from scratch; a major project evolved into a key product for the company.- Training content production: driving key pedagogy, visual and UX/UI design for 30+ online training modules; areas including cross culture communication, on-boarding, crisis management, BIM methodology, safety operations, etc.- Project management from 0 to 1: defining project scope, project plans and process, controlling budget for 50% profit.- Stakeholder management: actively communication with stakeholders across 3 different time zones; built positive relationships with IT, HR, compliance departments, earning strong trusts both from top management and the clients.- Vendor management and internal coordination: led subject matter experts, designers and IT developers for quality delivery and maintenance, project team member ranges from 5 to 10 people.- Pre-sales consulting and account services: 25% workload in evaluating client needs via workshops and individual counseling; offering training and learner engagement advice; tracking clients’ needs and created 50% new project leads.

Shanghai City, China

My achievements in swissnex China were:- Developed and implemented a comprehensive marcomm strategy to shape the organization’s branding cohesively with quality multi-media content, established an editorial system across all channels, including dual-lingual website, six social media outlets, newsletter, email marketing, annual report and produced analytical reports regularly, (e.g. using Google Analytics); reached 1,000,000 page views.- First project manager in launching new digital services including providing elearning platform for Swiss academic audience, monetizing official WeChat account with ROI 300%; built a small team and led 20+ online campaigns effectively with limited budgets. - Led and provided 40+ presentations/workshops to over 2,000 Swiss stakeholders (manager or MBA, EMBA) and acted as keynote speaker on China’s digital landscape, e-commerce, internet industries, etc.- Initiated and organized events with Swiss and local partners from diverse industries and locations, engaging participants over 100,000 ppl; built collaboration with 40+ media, commercial and non-profit identities.

Lugano, Switzerland

I did a research on Chinese social media Sina Weibo, with a focus on "The Online Reputation of Switzerland as a Tourism Destination".A white paper Switzerland in the eyes of Chinese Travellers has been published from the research result as well as few media mentions.

Guangdong, P.R.China

Acted as official voice in international conferences, education fairs to promote academic programs and collaboration with local universities and governments.

Master Of Science In Communication, Technology Enhanced Communication For Cultural Heritage, Summa Cum Laude

Bachelor Of Arts (B.A.), Chinese Language And Literature, Summa Cum Laude