I have been immersed in digital marketing for over 10 years, utilizing Google Ad Manager (GAM) and mastering over 10 platforms. My expertise lies in collaborating with Publishers and Advertisers. On the Advertiser side, my experience as a media planner/buyer involves purchasing media across demand platforms like ADX. I excel in setting up campaigns on DFP, Facebook, AppNexus, OpenX platforms, coordinating with sales teams, monitoring performance, optimizing towards campaign goals, and delivering impactful results with a focus on ROI. On the Publisher side, I assist in setting up and organizing ad inventory on websites and mobile apps, optimizing monetization through DFP, and extracting valuable data on total available page views, users, and daily ad requests. Specialties: Publisher ad inventory management & monetization, Programmatic ads setup, available inventory Vs. Revenue, Ad Trafficking, Online campaign management, Media Buying, account Management, CPM/CPC/CPA based campaigns, Right Media Exchange, Behavioral targeting, contextual advertising, retargeting, Google Adwords advertising, troubleshooting etc.