Tulika Basu Email & Phone Number

Irvine, Ca, Us

Creating a community-based startup dedicated to empowering women with Polycystic Ovary Syndrome (PCOS) by connecting research & events into one platformLeading a research team of 7 to develop targeted surveys and interview questions, conducting outreach to impacted individuals, researchers, dietitians, and other experts to gather insights and define a clear problem statement

Irvine, California, United States

Irvine, California, United States

Mentor and advise 5+ students a day from all social science backgrounds to provide personalized academic support.

Irvine, California, United States

Guide and support 3-4 different peers a week with academic & professional development Collaborated with different programs on campus to host 10+ events, seeing a 70% increase in attendance by spring quarter.Created 15+ fliers a quarter using Canva to advertise for events & engage the student body

University Of California Irvine, California, United States

Project: qualitative coding and analysis of data from online discourse to see what kinds of conversations and what courses of conversation are most productive in order to increase the capacity of detecting the social, cognitive, and affective processes of team communication at scale, and develop AI systems to facilitate effective collaboration.skills: - data analysis - facilitating productive discourse between lab members - excel - organization and close attention to detail

Irvine, California, United States

Pursuing honors thesis on the use of computational modeling to explain subjective inflation/ positive biasAssisting in running fMRI scans & learning Python and Matlab for research data analysis

Irvine, California, United States

Assisted sales team in client integration efforts by leveraging QGIS to map client distribution and conducting targeted research on 84 school-based clients; presented insights through PowerPoint to guide merger planningManaged mass data cleanup of 500+ Salesforce entries; reassigned ~35% of opportunities to correct director based on vertical and region to assist business development teamSpearheaded market research on 150+ potential clients, independently identifying 50% through targeted online searches. Utilized CoStar and Tableau to visualize data, creating a comprehensive report for the business development teamSupported collaboration with the sales team on 12 projects with marketing, legal and business development teams, enhancing cross-departmental efficiency

Led 5 one-on-one interviews with Gen Z participants and performed competitive and data analysis to identify 3-4 critical factors driving consumer behavior, resulting in 2 strategic recommendations for brand positioning refinementCreated and presented a compelling presentation to Head of Consumer Insights and Program Manager, showcasing insights on how Beats can connect meaningfully with Gen Z

Irvine, California, United States

- Handle direct communication with customers, maintaining highest standards of conduct and service to support company reputation- Proven ability to maintain composure in fast-paced and high-pressure situations- Skilled at providing recommendations to customers and tailoring products to their needs, a transferable skill for identifying market needs and customer insights

Conducted competitive analysis against 4 other burnout prevention focused platforms, ideating features to make product stand outFacilitated design process and prototyping of extension, creating 30+ wireframes with user flowsCollaborated with a team of 6 over the course of 7 weeks to build and pitch a website and extension focused on ergonomic health and reducing workplace burnout; won People’s Choice Award

Irvine, California, United States

Implemented digital marketing strategies (SEO, PPC, Rebranding) to enhance brand visibility by ~10%Assisted Senior Sales Executive by researching 3 clients and providing website and social media audits; included competitive analysis against 5 competitors to highlight strengths and recommend improvements.Coordinated closely with cross-functional teams, including design, content, and analytics to create thorough audits for clients

Created 20+ low, mid and high fidelity wireframes, adjusting design through feedback from 4 rounds of usability testingMaintained comprehensive progress notes and delegated tasks, ensuring all project milestones were met over 9 weeksLed a project team in designing an app focused on food waste elimination, managing communication with mentors and facilitating weekly meetings; won People’s Choice Award

Los Medanos College

- Organized and monitored account deposits and withdrawals- Forecasted appropriate future financial decisions - Communicated well with others on board in order maintain an egalitarian decision making system

Wrote and published 3+ articles about events in India that were not being talked about in mainstream media in order to educate the publicGained an understanding of areas of interest in order to further understanding of the subject through self-researchFundraised $2000 for victims of domestic violence in India, collected ~320 cans of food and organized 2 clothing drives

Brentwood, California, United States

Helped 50+ students of all ages in math and englishAided in student growth by monitoring individual academic performanceFocused on assisting students with special needs