Tulika Chakraborty Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

- Market Research & Trend Analysis: Conducted comprehensive market research and competitive analysis, identifying key features tointroduce to the product.-Go-to-Market & Positioning: Created go-to-market plans and brand positioning for new titles and future content post-launch-Performance Optimisation: Led A/B testing and performance analysis for marketing campaigns. -Data-Driven Insights: Leveraged data analysis to identify actionable insights, optimising campaigns and influencing product roadmapdecisions.-Strategic Collaboration: Partnered with developers and marketing teams to develop and execute integrated marketing plans.-Reporting & Dashboards: Developed reports and dynamic dashboards in Tableau and Google Data Studio for real-time campaigntracking, delivering actionable insights to stakeholders and teams.

Data Analysis-Steering rapid model creation in Python using Pandas,NumPy, SciKit-Learn, Matplotlib and Seaborn for datavisualisation-Deployed Logistic Regression and Random Forest for classification models to boost health indicator-Utilised Hypothesis-driven approach to analyse the outcome of pilot project & offer recommendations based on the test performance-Deployed quantitative analysis & data-visualisation to present data for interpreting user-interaction with the health care system.-Generating, maintaining and analysing data regarding population health and quality outcomes-Preparing and disseminating population health dashboard reports-Developing yearly performance assessment reportProgram Management-Operationalisation of different pilot projects and campaigns-Planning and managing assessment plans and strategies-Guided and mentored the team of surveyors-Documenting business workflows for stakeholder review

Master Of Business Administration - Mba

Bachelor Of Technology - Btech, Information Technology