Business transformation through technology and Process optimisation

Since 2020 leading Global Programs and Projects of Digital Transformation and improvement of digital capabilities for the major Brands of the Nestlé Group, in the areas of eCommerce, Marketing Automation with solutions as Magento, Salesforce Marketing Cloud, Salesforce Interaction Studio, CIAM (Gigya), etc. Highlights:-- Led the global launch of Nestlé Dolce Gusto's eCommerce website, overseeing the entire development process from design to launch in 11 countries, ensuring seamless integration across multiple channels and languages;-- Nestlé Health Science Digital Transformation Program: Led the successful implementation of a new data-driven IT landscape, including the deployment of Gigya-CIAM, SFMC, and other key tools in 15 countries, resulting in a significant improvement in customer data management and personalization capabilities;-- Led the implementation of innovative website interactive content solutions for Maggi, leveraging data-driven personalization strategies, resulting in remarkable improvements in number of pages viewed, duration of session, returning visitors and retention;-- Project Manager for the Proof of Concept and Pilot of one of the first Nestlé’s Generative AI and Chat GPT initiatives;

Lead Programs and Projects in the Digital, Sales and Supply Chain areas. Main Projects and Programs under my responsibility:___Lead the implementation of Order-to-Cash IT solutions and E2E processes optimization as Regional Program Manager in all Latin America Countries with significant improvements in Customer Services area.___Coordinated the transfer of Customer Services activities from local operation to a regional Shared Services unit generating gains of scale (savings) and improvements in processes lead time___Lead the Project to create one of first Nestlé Brazil direct-to-consumer company: "Nature's Heart.

Expatriated to USA - Lead one of the fronts of the SAP Customer Planning & Managing project(CP&M) in all Nestlé North America to implement the new Commercial Planning Processand systems. Main responsibilities/Roles:___Act as the Subject Matter Specialist and "Single Person of Contact" for the Nestlé Purina USA stakeholders___Led Process mapping and desing workshops. Raised, analysed and documented business requirements to guide the Customer Trade Spend Planning and Managing Solution development & setup___Lead the implementation and test phases of the Project

Lead the LATAM Sales Business Excellence Team (Projects, Processes, Best Practices and Technology). Main responsibilities:___Implement and support the Best Practices processes and tool of Sales and Customer Planning in LATAM ___Run business processes assessments___Design and Implement processes improvements___Evaluate, recommend and implement changes, tools and systems

Lead the LATAM Marketing Business Excellence Team (Projects, Processes, Best Practices and Technology). Main responsibilities/role:___Implement and support Best Practices processes and tools of Marketing Planning___Portfolio Management___Solution implementation and development___Functional design of the Business Intelligence reports___Design and Implement processes improvements___Evaluate, recommend and implement changes, tools and systems Areas of ExpertiseMarketing Planning & Execution; CRM Brand (SAP); Campaign Evaluation; Productperformance evaluation; Product portfolio optimization; Consumer Funnel; Pricing Strategyand Positioning; Channel & Customer StrategyMain Achievements2013: Led along with the Strategic Planning Area of Nestlé Brazil the assessment of more than 1000 SKU’s in several dimension (Strategic importance, Supply Chain complexity, Commercial importance and Financial) resulting in the discontinuation of 18% of the portfolio and identification of priority SKU’s – Project published globally as “Success Story”2012: As Regional (Americas) champion of the Pricing Strategy Methodology, I Coordinated the revision of price points of all categories in Dairy and Biscuits in Nestlé Brazil, proposing new price points and positioning2008-2011: Led the upgrade of the CRM Marketing Planner solution to the SAP Brand solution for creation and controlling of Marketing Plans and campaigns, reaching approx. 1000 end-users

Started as a Specialist and rapidly grown up to coordination and team lead in the implementation and maintenance of Solutions and Processes in the Marketing area in all Zone Americas. Highlights: ___Team member of the Global Project to Conceptualize, Design and Test the CRM Marketing Planner for Nestlé___Implementation Leader for roll-out of this solution in All Zone Americas, impacting 1500+ users

Assigned as consultant in the Business Processes area for FMCG and Retail industries, most of time in the customer’s sales area, worked in projects to optimize sales and distribution, rising requirements, mapping processes, CRM, strategic sourcing and commercial proposals

Creation of competitor analysis and product value proposition studies to support Sales, New Product Development and Marketing departments

Process and production optimization in the Personal Care Unit. Brand: Seda/Sunsilk Shampoo, Rexona (deodorant) and Close-up (tooth paste)