Tulip Das B

Tulip Das B Email and Phone Number

Lead UX Designer at Citi Bank @ Citi Bank
Tulip Das B's Location
Dallas, Texas, United States, United States
About Tulip Das B

Tulip Das B is a Lead UX Designer at Citi Bank at Citi Bank.

Tulip Das B's Current Company Details
Citi Bank

Citi Bank

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Lead UX Designer at Citi Bank
Tulip Das B Work Experience Details
  • Citi Bank
    Lead Ux Designer
    Citi Bank Jun 2021 - Present
    I am responsible to communicate with stakeholders and SMEs before every sprint cycle to gather designrequirements for the release cycle. Understand the feature flow and its final state. Once the requirement is understood I was responsible to create a project delivery plan for the designartefacts, divide the features within team and assign deliverables. On basis of the requirements and secondary research I need to ideate on the design solutions and startcreating wireframes. Once the wireframes are created, they are presented to stakeholders for quick round of review and feedback. In next step I implement any changes suggested and start with the Lo-Fi design prototypes. Using the Lo-Fi clickable prototypes, I get it tested with the engineering team, observe if they are able tocomplete tasks assigned, using think aloud approach I try to capture the pain points and interaction issues. Ausability test report is created, reviewed with stakeholders and then final solutions are decided. After this using the Citi Design System Hi-Fi clickable prototypes are designed and presented to stakeholders.SME’s and Engineering team give their final feedback and after implementing suggestions if any itsdocumented and shred with developers with link of design artefacts for their implementation. In this project Multiple feature flows were created from starch, updated from previous release with update inbusiness requirements. My team and I was responsible for designing monthly Newsletter updating the release activities within theNAM unit. I used Adobe Photoshop, Adobe Illustrator and Figma tools to create these newsletters.
  • Citi Bank
    Lead Ux Designer
    Citi Bank Sep 2020 - May 2021
    Collaborated with multidisciplinary teams to improve efficiency by prioritizing and working through obstacles while maintaining a focus on the user experience. Managed design review cycles with management, engineering, designers, and stakeholders. Collaborated with the QA team to finalize the implementation of projects to ensure proper execution of the user experience and compliance with the specifications. Organized and conducted participant training for User Acceptance Tests (UAT) to ensure participation and accurate results. Documented UAT results and made recommendations based on how closely the product’s performance met the criteria defined in the UX and business requirements Worked towards Improving the Information Architecture, as well as workflow, design, and responsiveness for Confidential 's online magazine, store, blog, event, and educational websites. Worked directly with the Content Director to unify navigation across multiple websites. Utilized Google Analytics, A/B testing, click mapping, online surveys, and remote usability testing as a way to optimize conversions and enhance the user experience. Collaborated with Google on Maker Camp’s responsive website by providing wireframes, design concepts, and content. Established criteria and created wireframes for MAKE Community, a social networking website that will ultimately connect over 1 million DIY's. Worked directly with a team of 4 web developers in order to quickly solve current issues and also create a roadmap for enhancing the users experience across multiple websites.
  • Meijer
    Lead Ux Designer
    Meijer Feb 2019 - Aug 2020
    Grand Rapids, Michigan, Us
     Managed cross-functional team of 20 in 3 locations (Grand Rapids, Kolkata, and Pune), ranging from entry level developers to vice-presidents, and collaborated with designers, researchers,engineers, and product managers throughout the design process. Led designs of two projects (Meijer Warehouse System and DF Wearables), achieving modernization of powerbuilder and telnet applications. Established and overhauled user research and design validation process, ensuring delivery of relevant finalproduct design solution which fulfils users need and delights them. Conducted primary and/or secondary research, as well as quick rounds of usability tests, articulating strategybehind design decisions and participate in regular peer reviews. Strived to elevate the product by crafting elegant visual design systems from modern UI patterns and trends, from concept to execution Owned and created new designs and user flows, wireframes, mocks, and prototypes, facilitating Meijer toventure in the arena of Micro-fulfilment. Created app screen flow diagrams, helping developers to understand functional flows, develop faster and trainteam members. Achieved CSI of 93%, best team award and best go live from CIO of Meijer, by implementing MFC projectfrom its day of inception.
  • Barclays
    Ux Designer, Interaction Designer
    Barclays Mar 2013 - Jan 2019
    London, Gb
     Quickly visualized and prototyped ideas to communicate concepts, conveying design ideas via sketches,wireframes, high-fidelity mockups, and prototypes. Produced iterative designs that meet Launchpad and BMB product objectives, fit within Barclays Designguidelines, and respond to feedback and usability testing. Owned and created new designs and user flows, wireframes mocks, and prototypes for native BarclaysLaunchpad application, achieving Barclays to test innovative features with the limited live users before rollingit out for BMB. Delivered the designs for each monthly release, confirming details with the Engineering team and drivingexcellent results, resulting user base growing from 100 to 1 lac users within a year. Established and overhauled user research and design validation process, ensuring delivery of relevant finalproduct design solution which fulfils users need and delights them. Conducted primary and/or secondary research, as well as quick rounds of usability tests, articulating strategybehind design decisions and participate in regular peer reviews. Worked directly with the Content Director to unify navigation across multiple websites. Utilized Google Analytics, A/B testing, click mapping, online surveys, and remote usability testing as a way to optimize conversions and enhance the user experience. Collaborated with Google on Maker Camp’s responsive website by providing wireframes, design concepts,and content.
  • Bny Melon,
    Ui Developer + Designer
    Bny Melon, Oct 2009 - Feb 2013
     Developed a web-based product for BNY Mellon including jasper reports using front-end technologies byfollowing best practices recommended by W3C. Worked on the UI of a web-based application developed using Liferay Design, create and optimize the experience with web pages for various devices and browsers of different screen sizes including desktops, tablets, and smart phones running different operating systems. Advocate high-quality user experience throughout the product development lifecycles. Collaborate with business leaders, Senior Executive teams, stakeholders and development teams in prioritizing user stories and building UI/UX requirements for timely and successful delivery. Ability to develop UI/UX components quickly and with high quality through Sprints under the Agile-SCRUM methodology and TDD. Clearly present ideas through the use of models, diagrams, user task flows, screen designs Collaborate with an integrated cross-disciplinary team consisting of architects, external consultants, developers, and business users. You must be able to develop and adapt creative, workable designs within a team environment.

Frequently Asked Questions about Tulip Das B

What company does Tulip Das B work for?

Tulip Das B works for Citi Bank

What is Tulip Das B's role at the current company?

Tulip Das B's current role is Lead UX Designer at Citi Bank.

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