With experience in the FMCG industry, I am a passionate and driven category planner at DotActiv, a leading retail software and services company. I have a strong background in pricing analysis, procurement and supply chain management, and I am currently pursuing my MBA at the University of the Witwatersrand. My mission is to help clients optimise their product assortment, pricing, promotion, and placement strategies, and deliver value-added solutions that enhance their performance and profitability. I value innovation, collaboration, and customer satisfaction, and I bring diverse perspectives and experiences to the team.In my current role, I manage a specific group or category of products within the Dis-Chem account, one of the largest pharmacy chains in South Africa. I analyse industry and consumer trends, develop category plans and tactics, and oversee the execution and evaluation of category initiatives. I also work closely with internal and external stakeholders, such as buyers, suppliers, sales, marketing, and merchandising, to ensure alignment and synergy across the category. I leverage my skills in customer relationship management, problem solving, and communication to build strong and lasting partnerships, and to deliver optimal results for both the client and the company.