I had the opportunity to get hands-on with event planning and execution. I contributed to market research, helped develop audience-focused strategies, and collaborated with different teams to bring creative ideas to life for Nescafe and Old Spice. I also attended meetings to gain insights into event planning, campaign development, and management processes, allowing me to better understand how successful campaigns are brought to life.

During my internship at Craff Brand Agency, I actively supported and contributed to various stages of campaigns, including project development, market and brand research, and strategy creation. I played a key role in developing and implementing social media strategies for D'Maison to strengthen its digital presence. By collaborating closely with team members and other departments, I reinforced the value of teamwork in achieving creative and strategic goals. Through this internship, I further developed my ability to strategize and implement marketing plans, which effectively increased brand visibility and engagement across digital platforms.