Category Brand Manager
CurrentDeveloping strategic channel / Brand specific launch plans for new and existing brandsDrive all Promotional Activities, Identify and communicate trends within the channel to all appropriate functions Monitor and report on key Competitor activity at a Channel level, providing insight to plan for competitive advantage.Keeping up to date with the latest merchandising tools and trendsManage projects by providing proposed shelf layouts (planograms) Analyze… Show more Developing strategic channel / Brand specific launch plans for new and existing brandsDrive all Promotional Activities, Identify and communicate trends within the channel to all appropriate functions Monitor and report on key Competitor activity at a Channel level, providing insight to plan for competitive advantage.Keeping up to date with the latest merchandising tools and trendsManage projects by providing proposed shelf layouts (planograms) Analyze consumer/shopper habits and reactions in the point of purchase. Develop expertise and insight in the dynamics of channels combining category, competitor, shopper, route to market, customer knowledge to develop channel insight.Monitor, track and co-ordinate channel performance and recommend action to stimulate channel performance.Manage end to end execution of marketing activities via Agency BTL & ATL activations Show less