Tùng Lê

Tùng Lê Email and Phone Number

Ecommerce Manager @ Publicis Groupe Vietnam
Ho Chi Minh City, Vietnam
Tùng Lê's Location
Ho Chi Minh City, Vietnam, Viet Nam
About Tùng Lê

As an Account Manager at GIGAN JSC, a leading digital marketing agency, I manage and optimize advertising campaigns for various clients across different platforms, such as Google Ads, Facebook Ads, and Landing Pages. I leverage my expertise in digital marketing, social media marketing, and performance marketing to deliver high-quality results and ensure customer satisfaction.I have been working at GIGAN JSC since June 2020, starting as a Digital Marketing Specialist and then becoming a Performance Marketing Leader, before taking on my current role in September 2023. During this time, I have successfully executed and supervised multiple campaigns, achieving impressive metrics such as increasing user retention rate by 25%, reducing cost per acquisition by 40%, and generating over $1 million in revenue. I have also earned several certifications from Facebook and Google, demonstrating my proficiency and knowledge in digital marketing tools and strategies.I hold a bachelor's degree and an associate's degree in International Business from Ton Duc Thang University and Feng Chia University, respectively. I am passionate about learning new skills and exploring new opportunities in the digital marketing field. I am also motivated by the challenge and creativity of designing and implementing effective and innovative campaigns that meet the needs and goals of my clients.

Tùng Lê's Current Company Details
Publicis Groupe Vietnam

Publicis Groupe Vietnam

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Ecommerce Manager
Ho Chi Minh City, Vietnam
Tùng Lê Work Experience Details
  • Publicis Groupe Vietnam
    Ecommerce Manager
    Publicis Groupe Vietnam
    Ho Chi Minh City, Vietnam
  • Publicis Groupe Vietnam
    Associate Ecommerce Manager
    Publicis Groupe Vietnam Dec 2023 - Present
    Divison: CPD
  • Gigan Jsc
    Account Manager
    Gigan Jsc Feb 2023 - Jan 2024
    Ho Chi Minh City, Vietnam
    Outline:Experienced leader managing a 7-member account team, overseeing 28 projects. Key Responsibilities:• Assume full ownership of client projects: manage performance marketing campaigns comprehensively, covering BTL aspects, Paid, Owned, and Earned Media: Digital, Website, and E-commerce Store.• Supervise all project activities to ensure maximum client satisfaction.• Mentor and provide guidance to junior team members. Offer support to teammates on various projects.Key Achievements:• Consistently met and exceeded Key Performance Indicators (KPIs) while leading the team, ensuring exceptional performance in most cases.• Achieved a high customer retention rate of 82% (23/28) for long-term projects.• Led the most impressive project of the month, significantly contributing to the company's Gross Merchandise Volume (GMV)• Successfully fostered a positive and energetic work environment, creating a happy and hustle-driven atmosphere for the real-time working team (Effectively transformed and expanded the team from 3 member to 7. Demonstrated dedication to fostering long-term team development in alignment with business objectives).
  • Gigan Jsc
    Performance Marketing Leader
    Gigan Jsc Mar 2022 - Mar 2023
    Outline:Experienced leader managing a 7-member account team, overseeing 28 projects. Key Responsibilities:• Assume full ownership of client projects: manage performance marketing campaigns comprehensively, covering BTL aspects, Paid, Owned, and Earned Media: Digital, Website, and E-commerce Store.• Supervise all project activities to ensure maximum client satisfaction.• Mentor and provide guidance to junior team members. Offer support to teammates on various projects.Key Achievements:• Consistently met and exceeded Key Performance Indicators (KPIs) while leading the team, ensuring exceptional performance in most cases.• Achieved a high customer retention rate of 82% (23/28) for long-term projects.• Led the most impressive project of the month, significantly contributing to the company's Gross Merchandise Volume (GMV)• Successfully fostered a positive and energetic work environment, creating a happy and hustle-driven atmosphere for the real-time working team (Effectively transformed and expanded the team from 3 member to 7. Demonstrated dedication to fostering long-term team development in alignment with business objectives).
  • Gigan Jsc
    Digital Marketing Specialist
    Gigan Jsc Jun 2020 - Mar 2022
    Vietnam
    Outline:Reporting to Media Leader. Adeptly enhance the performance of an average of 4 - 7 projects per month, utilizing provided KPIs from media planning to drive optimal results.Key Responsibilities:• Develop digital media plans to address client challenges.• Create quarterly and annual media plans with budget allocation.• Daily budget and task planning to achieve desired outcomes.• Lead the execution of search, social, and display advertising campaigns under the guidance of the Line Manager.• Measure and report the performance of all digital marketing campaigns, analyzing against goals (CPL, CPO, ROAS, CAC, etc.).• Identify trends and insights to optimize spending and performance based on data-driven analysis.• Generate comprehensive campaign reports for insights and learning.• Utilize analytics to inform and enhance future projects.Key Achievements:• Recognized as the Top 1 contributor to GMV in 2021.• Awarded as the Best Media of the Year in 2021.• Project of the year (Clients: LYN) Contributed most GMV to comapny.
  • English Town - Thành Phố Tiếng Anh Giữa Lòng Sài Gòn
    Student Manager
    English Town - Thành Phố Tiếng Anh Giữa Lòng Sài Gòn Jan 2019 - Jul 2019

Tùng Lê Education Details

Frequently Asked Questions about Tùng Lê

What company does Tùng Lê work for?

Tùng Lê works for Publicis Groupe Vietnam

What is Tùng Lê's role at the current company?

Tùng Lê's current role is Ecommerce Manager.

What schools did Tùng Lê attend?

Tùng Lê attended Feng Chia University, Ton Duc Thang University.

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