Tunisha Singhania Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Scoping, planning and coordinating across products and department to delivery product initiatives. Prioritising based on tangible business impact.(Initiatives are groupings of features within product portfolio or across product org and departments).

Bengaluru, Karnataka, India

● Data Engineering:○ Optimized digital Ad campaigns using real-time data and third-party sources like weather sync, pollen sync.○ Developed a Tableau reporting tool: Campaign Snapshot Dashboard (Self- serve client facing dashboard)○ Automated triggers for campaign exception identification which saved 10+ campaigns from cost spillage.● Data Analysis: Enhanced NFL campaign engagement by 12% with dynamic sport sync and leveragedTicketmaster API.● Data Science: Implemented Media mix modeling for Valvoline in 2023 that allowed Valvoline to optimize theirmedia spend across different channels using forecasting, regression and clustering techniques.● Product Management and Strategy: Upgraded MiQ's ATV product for the AU market by automatingpre-campaign ATV analysis and creating custom ATV audience segments to show ads to target users during thelifetime of campaigns.● People Management and Training:○ Collaborated on a Google campaign dashboard with the India team, a self serving omni-channel campaigninsights dashboard○ Trained teams on Google Sync and Sports Sync; mentored six interns.● Project Management: Led NFL campaigns’ analytics in the EU in 2022, which was running in 80+ geographicregions.● Technical Proficiency in Programmatic Media: Acquired buyer side essential certification & training inadvertising DSPs like Xandr, DV360, The Trade Desk and in-depth knowledge of proximity-based locationtargeting products like Factual● Innovation and Ideation: Pioneered attention metric-based creative optimization which was implemented duringthe NFL campaign.● Quality Assurance and Control: Established systems for rapid campaign error prevention - Domain blacklistingto prevent targeting blacklisted domains

Bengaluru, Karnataka, India

● Led data-driven campaigns by applying segmentation analysis, customer lifetime value, A/B testing, andsentiment analysis for 6 major clients, increasing engagement rates by 10%.● Analyzed data from 500+ digital ad campaigns, identifying 20+ cost-saving areas. (For eg - Domain Whitelisting)● Managed web analytics for 50+ pages, improving bounce rate, dwell time, and user experience by 20%● Orchestrated product testing for 4 key campaigns, leading to two new features and revenue growth of 8%

Bengaluru, Karnataka, India

● Automated Hive queries and VBA reports, saving 20% analyst time.● Onboarded TV cast dataset and optimized campaigns, increasing margins by 10%.● Supported MiQ growth across key verticals and CTV channels.● Sustained, grew, and acquired $500k in ad campaigns for AU clients.

Bengaluru Area, India

I used an opportunity of working at Third wave coffee roasters , a budding coffee shop across the country as an intern by helping them build their website and make it more user-friendly and interactive.I Improved site layout and UI using HTML and CSS, resulting in increased customer visits and further research into responsive design.

Integrated Program In Business Analytics, Business Analytics, Gpa - 3.7

The Integrated Program in Business Analytics (IPBA), in partnership with Jigsaw (A Part of UNext), is the most up-to-date and robust.

Bachelor In Technology, Information Technology, Gpa - 3.5

Activities and Societies: NSS , IT Association

Higher Secondary Isc, Pcmc, 96%

Activities and Societies: Drama club memberPassed with distinction and took interest in computer science.