Tuomas Virtamo Email & Phone Number

Helsinki, Fi

Kempele, Fi

Polar helps people lead a happier, healthier life. We are a leading provider of personal guidance, services, heart rate monitors and sportswatches for fitness, sport and health for consumers and businesses alike, through the world’s best measurement technology and data-driven insights: www.polar.com.Please check out how the Science of Polar can help your business: https://www.polar.com/en/business/algorithmsIn charge of Polar's Business Portfolio, Product and Services Strategy, New Business Development in consumer tech, digital services and B2B SaaS solutions for sports and fitness, health, and data management. Portfolio strategy, product marketing, new business development, CX, new product launches, brand development, omnichannel strategy. Net Revenue of €112m.

Kempele, Fi

Polar provides people with the world's best guidance for optimising performance and well-being, helping people live a happier, healthier life.We provide personal guidance for fitness, sport and health through the world’s best measurement technology and data-driven insights: www.polar.comPlease check out how the Science of Polar can help your business: https://www.polar.com/en/business/algorithmsExecutive Vice President, in charge of Business Portfolio, Product and Services Strategy, New Business Development, Customer Care, Product Care, and Global Logistics.• Restructured portfolio strategy and business management structure • Launched new business & sales development operations, yielding several new multi-million dollar industry partner accounts (Casio, Sennheiser…)• Multiple new business initiatives and revenue streams, B2B and supplier sales• Digital services, CRM and launch optimisation • Major working capital improvements achieved

CxO for Hire. Interim. Leadership, strategy, marketing and sales consulting & contracting. Scale-up coaching. Helping clients to lean up and improve strategy, leadership, and online/offline marketing and salesExperience ranging from start- and scale-ups, SMEs, PE to public and private companiesIndustries: consumer products and services, FMCG, digitalisation, digital products and services (SaaS), B2B services, sales and marketingLet's make your business grow!

Helsinki, Southern Finland, Fi

S-Group is Finland's #1 retailer, with over 1800 outlets and 2018 Net Revenue of €11.5bn.Business and Marketing Services Development, C-level consultancy and change management for group companies. Marketing outsourcing services business owner.Marketing transformation, business owner of “Marketing as a Service”, outsourcing business for Group companies, representing €3.7bn net revenue, with €45m marketing spend. • Marketing outsourcing business owner, Finland • Implementing the Group outsourced marketing organisation and service model• Acting Chief Marketing & Transformation Officer for NS €700m Group company

Fi

Interim Change Leadership. Digital transformation of marketing, sales and digital service development at Finland’s 4th biggest bank, with balance sheet €10bn, net revenue €200m, net profit €60m. In charge of marketing, digital sales, digital services development strategy, roadmap and implementation. • Redefined marketing and digital services strategy and roadmaps• Transformed marketing into a sales revenue driving function • Delivered and launched Aktia’s first consumer mobile banking app • Completed 1st phase of Aktia Brand relaunch, for consumer retail banking

Espoo, Southern Finland, Fi

Lumene. The Nordic skin care and cosmetics market leader. Commercial leadership, Go to Market operations, operational marketing, and business development.General Manager and business ownership for the Nordic Countries, Travel Retail and Distributor Markets. Revenue €50m, with a 20pc EBITDA.In charge of global sales, go-to-market, Nordics’ general management, travel retail and export markets. Private equity (Verdane (NO), Langholm Capital/Unilever Ventures (UK)) owned.Achievements: • Profitable CAGR, +6%sell-out and share growth on a declining market• Revised GTM strategy, integrated sales and marketing• Became Finland’s #1 ranked by trade FMCG supplier• Implemented cloud-based CRM for sales and in-store personnel• eCommerce through 3rd party e-commerce (Amazon EUR)• Sweden business turnaround and breaking even• Closing down South Korea operations and Pharmacy channel business

Espoo, Uusimaa, Fi

Midagon. Our vision is to become a Nordic leader in transformation. We are experts in leading complex business transformations and turning change needs into executable roadmaps and development projects, ensuring our clients reach their strategic targets and thrive in their businesses. CEO, Partner, Sales and Business Development for the Management Consultancy scale-up Midagon, during a high-growth period in 2010-2012. Clientele consisting of several of Finland's top 20 public companies.Achievements: • Implemented a modern, digital sales process: prospecting, funnel management, lead generation • Introduced Salesforce CRM, digital content and event marketing • Built a CRM database of 2500+ leads from Finnish Top500 companies• Landed several new accounts, laying foundation for a sustained 10-year growth

Paris, Fr

Country General Manager for L'Oréal's Professional Products Division (B2B), Finland. Reporting into Corporate HQ in France, dotted line matrix to local CEO. Achievements include business transformation and re-organization of the inside and field sales teams and operations, turnaround of profitability with a +300% EBIT growth in 2005-2007, with substantial market share growth. Member of the Board of Directors Division consisting of 35 staff in the areas of Sales, Marketing, and Business Development and 5 in Shared Services Operations and Supply Chain Management Strong focus on B2B sales and marketing, and targeted consumer marketing operations with a unique portfolio of 4 leading brands. Keywords: business transformation, strategic leadership, sales leadership, restructuring, turnaround management, brand marketing, solution sales, soft sales, business development.

Paris, Fr

Responsibility of the Financial, Operations and Legal Management of the L’Oréal Group and its Divisions in Sweden.Member of the Board of Directors Areas of direct responsibility included Finance and Accounting, Legal, Business Controlling, Administration and Operations.Main projects/achievements: Restructuring the local teams, local policies and processes after dismantlement of a Scandinavian organization, Revamp of Company Policies in Finance, Administration, Customer Service and HR.Complete renovation of the Swedish HQ Offices, renegotiation of the lease: achieved 40% annual savings. Merger of L'Oréal's Swedish Group Companies.

Paris, Fr

Marketing Management (VP Marketing role) of the leading cosmetics brands L’Oréal Paris and Maybelline New York, for the Europe North and South “Zone 10” area, consisting of 13 Country / Market Subsidiaries.Area leadership included the Netherlands, Belgium, Denmark, Sweden, Norway, Finland, Estonia, Latvia, Lithuania, Portugal, Greece, Israel and Turkey. Member of the European Area Management Team Responsible for Go to Market operations: validation of the local marketing mix, marketing and media investments and product to market launch business targets and profitability, as well as working with of the HQ International Marketing and Product Development structure on new product initiatives, strategic marketing planning, adapting international concepts to local markets, and launching market area specific initiatives.

Paris, Fr

Marketing Management of L'Oréal's L’Oréal Paris and Garnier megabrands, managing marketing team of seven. Local Go to Market planning and execution, media, customer and market insight, category management, category and product category sales and profitabilty. Member of the Consumer Products Division Management Team.Several market #1 launches in the Consumer Goods Market (Garnier Skin Naturals Skin Care range, Garnier Lumia Hair Colourants)Solidifying market leader positions in several of L'Oréal's key market segments: Hair Care, Skin Care, Hair Colourants, Hair Styling.Introduction of Category Management, and Consumer Insight and Metrics to boost market share, category profitability and margins, becoming Category Captain in several categories inside our strategic retail partners. Revamp and optimisation of media strategy and advertising metrics.

Paris, Fr

Senior Business Controller, Member of the Consumer Products Division Management Team in Finland, and the Management Team implementing the L'Oréal Baltics Business in Estonia, Latvia and Lithuania.Team of 2 controllers and 2 procurement planners. Advisor to CEO, CFO and L'Oréal Consumer Products Division and L'Oréal Baltics management team member. Achievements: complete revamp of L'Oréal's Finland business, sales and profitability KPIs, and management reporting during a high growth, rapid organisational change period. Project Leader for implementation of a Sales CRM and outside sales force laptop sales system, replacing manual ordering with direct EDI order-prosessing, reporting, customer relationship management. Steering group member, and pricing, discounts, customer and product hierarchies Process Owner in the L'Oréal Group's pilot SAP R/3 project and roll-out: conception of master data management, customer and product hierarchies, and pricing structures as well as process work flows. Management team member in L'Oréal's Baltic States start-up operations, in charge of financial planning and periodic marketing duties, launching the Garnier megabrand in the Baltic States. Sales Training and sales duties as Sales Representative (1996), stand-in Key Account Manager (1997-1998).

Mba, Finance, Marketing

M Sc. Econ And Business Administration, Economics

Transition To General Management, Insead Executive Education 4 Week Module

Advanced Management, Executive Education 2-Week Module

Global Leadership For Growth, Insead Executive Education 4-Week Module

High School Diploma