Aleph represents advertising opportunities on leading media platforms such as TikTok, Amazon, Meta, Spotify, X (formerly Twitter), and other popular platforms, while working to expand the global advertising opportunities for companies and SMBs from Azerbaijan.

I managed the boutique agency where we mostly engage in development of our own products: -#1 biggest local career website in Azerbaijan-#2 biggest educational informative website in the country-#1 best link-building service for SEO in South Caucasus-we generate content for the most popular local intellectual humor Facebook page-we develop the most promising local proptech site

I had the privilege of leading a diverse team of 21 marketing specialists, encompassing design, SMM, digital marketing, event planning units. - Spearheading the digital business transformation for 14 restaurants, enhancing their online presence- Transitioning from traditional social media marketing on Instagram to implementing a comprehensive omnichannel marketing approach, broadening our reach and engagement with audiences.- Significantly improving the efficiency and quality of collaboration among specialists. Initially, team discussions were confined to WhatsApp. However, I cultivated a more systematic and autonomous team dynamic, leading to faster and more effective communication and project execution.- Developed and trained employees to elevate the team's work efficiency and speed, ensuring they are equipped with the latest skills, knowledge and equipment for high-performance in digital marketing.

- planning and implementation of customer acquisition and retention, setting KPI for each channel- management of offline and online communication of MilliÖN terminal kiosk and m10 e-wallet products

- digital media placement for SR companies (Skoda Azerbaijan, AutoStar Kaukasus, Changan Azerbaijan, Texnomart, SR İnşaat etc.)- launched 5 websites- supervised SEO, paid social, paid search and display ads for all brands- set up web-analytics, social care tools, lead the digital transformation of traditional holding

- building system architecture for #1 digital platform of Azerbaijan- redefining start-up strategy and implementation: from 4 enthusiasts to the most promising adtech company in Caucasus consisting of 12 brilliant team members- within 8 months generated 700K AZN revenue- dealing with advertisers and publishers, building DSP and SSP core- commercial issues management

-Digital proposals preparation.-Handle requests related to digital marketing.

- campaigning across paid social. SEM, display, online video- supervision of turnkey campaigns, including strategy, briefing, execution, performance reporting and analytics- negotiations with global and local external vendors- collaboration with Brand, PR and IT teams to ensure consistent execution of brand message and to identify efficient opportunities.- building of effective campaigns structures, reporting templates, budgets and KPIs- online-to-offline solutions based on brands’ specific objectives- setting up performance strategies (keyword analysis. website audit, competitor analysis, landing page analysis, social media audit recommendations)

-Preparation of digital marketing strategies;-Communication & PR strategy development;-Digital creative solutions;-Web-analytics and performance-marketing;-SMM & SEO;-Mediaplanning and media buying;-Media advertising research;-Pitching and client service management;-360° communications support;

-Client service of international and local accounts;-Major media dealer in agency for non-standard media.-Press, TV, radio, OOH mediaplanning and mediabuying;-Analysis of advertising campaigns' efficiency;-Consumer insights and data mining;

-Creating web-strategies for transnational brands;-Redefining digital marketing and product strategy;-Mediaplanning and media buying;-Communication & PR;-Web-metrics and web-analytics;-Social media management;

-Project-management of websites;-SEO and social media consulting;-Technical support;-SEO-copywriting;-PR;-Budget optimizationCreated the #2 biggest education website in Azerbaijan (after Wikipedia); managed content strategy, lead SEO works, worked with content-creators to build user-generated collective blogging service.