Regionality was founded with a passion for Regional Australia. It is Australia's leading independent authority on agritourism, destination management and regional food systems. Its focus is working with regional communities, farmers and farm-to-consumer value-chain businesses to innovate, collaborate and prosper.

The Marketing and Engagement Manager works with the Executive Team on brand strategy, leads the execution of Marketing Plans, liaises with both key internal and external stakeholders, actively manages Harvest's loyalty program - Harvest Gold - and works to engage and nurture relationships with key investors. The is a maternity leave cover position.Harvest Hotels acquire, develop and operate Hotels in growing regional towns; currently owning and operating a portfolio of 12 Hotels across regional NSW and SA. Harvest creates Hotels that suit the individual market and have developed customised systems and processes for improved oversight at each Hotel.

The Communications Coordinator is responsible for strategy development, crisis management and project management across all of Council's assets, but with primary focus in the Growth & Prosperity and Liveable Communities Directorates. This includes venues and brands like the Tamworth Country Music Festival, Destination Tamworth, Tamworth Regional Gallery, Australian Equine and Livestock Event Centre (AELEC), Entertainment Venues, Tamworth Regional Airport, Tamworth Regional Council Pound and other Council-run venues and events. This position works closely with key stakeholders to deliver tailored marketing and communications solutions. In this role, I manage a team of three staff.Tamworth Regional Council is one of the biggest councils in inland NSW, with a population of over 58,000 spread over an area three times as large as the Sydney basin and a prosperous economy based on building, retail, industry, hospitality and agriculture. Working with a regional community that is progressive, innovative and creative, Tamworth Regional Council’s strategies and services are designed to deliver its vision of Tamworth as rural Australia’s most inviting region for residents, investors, workers and visitors.

The Marketing & Tourism Officer is responsible for project managing a range of general marketing activities including writing and compiling campaign materials, preparing and publishing web content, and developing social media messaging, all on time and within branding guidelines. This work is across all of Council's assets, including (but not limited to) the Tamworth Country Music Festival, Destination Tamworth, Tamworth Regional Council corporate, Tamworth Regional Gallery, Australian Equine and Livestock Event Centre (AELEC), Entertainment Venues and other Council-run events. The role also involves strategy development and communications actions including media liaison. The Marketing team fits within the broader Communications & Engagement team at Tamworth Regional Council. In this role, I work closely with key internal and community stakeholders and groups to deliver tailored marketing and communications solutions.Tamworth Regional Council is one of the biggest councils in inland NSW, with a population of over 58,000 spread over an area three times as large as the Sydney basin and a prosperous economy based on building, retail, industry, hospitality and agriculture. Working with a regional community that is progressive, innovative and creative, Tamworth Regional Council’s strategies and services are designed to deliver its vision of Tamworth as rural Australia’s most inviting region for residents, investors, workers and visitors.

My role as Acting Marketing Coordinator was temporary, standing in for a maternity leave position. This acting position concluded for me at the end of May 2020.The Marketing Coordinator is responsible for strategy development, crisis management and project management across all of Council's assets, including (but not limited to) Tamworth Regional Council corporate, the Tamworth Country Music Festival, Destination Tamworth, Tamworth Regional Gallery, Australian Equine and Livestock Event Centre (AELEC), Entertainment Venues and other Council-run events. This position works closely with key stakeholders to deliver tailored solutions. The Marketing Coordinator manages a team of five staff, overseeing all marketing and graphic design functions within the broader Communications & Engagement team at Tamworth Regional Council.Tamworth Regional Council is one of the biggest councils in inland NSW, with a population of over 58,000 spread over an area three times as large as the Sydney basin and a prosperous economy based on building, retail, industry, hospitality and agriculture. Working with a regional community that is progressive, innovative and creative, Tamworth Regional Council’s strategies and services are designed to deliver its vision of Tamworth as rural Australia’s most inviting region for residents, investors, workers and visitors.

A part of the project team, the Public Relations Consultant contributes to the overall management, implementation, execution and delivery of specific projects in line with the needs and objectives of the client.This includes project planning and market research, project execution including writing and producing media releases, event management, internal and external communications including social media and post-project evaluation, all working to an agreed budget and key performance indicators.In this role, I worked with clients including Case IH Australia, the Australian Meat Processor Corporation (AMPC), Rural Industries Research & Development Corporation (RIRDC, now AgriFutures Australia), Bayer Animal Health, Country Women's Association (CWA) of NSW and Westpac Agribusiness.

Seftons is one of Australia’s most experienced rural and regional marketing communication consultancies, providing a full suite of services including strategic communication and marketing, stakeholder engagement, community consultation, media relations, social media, facilitation, leadership and event management.The Account Coordinator works as a part of the project team contributing to the overall management, implementation, execution and delivery of specific projects in line with the needs and objectives of the client. This includes project planning, research, event management, media relations, some personal administration work and office administration.Projects I worked on in this position include:• Event management for GrowAg summit for Rural Industries Research & Development Corporation (RIRDC, now AgriFutures Australia) (2016), "Red Excellence Tour" (2016) for Case IH Australia, and AgQuip sites (2016 and 2017) for Case IH Australia• Communications and social media work for Case IH Australia• Communications campaign for Bayer Animal Health • "Meat. Your Future" marketing campaign for Australian Meat Processor Corporation (AMPC)• Media relations campaign for Country Women's Association of NSW• Communications campaign for Westpac Agribusiness.

The Frontier Touring Company is one of the most respected, long standing, and proactive concert promoters in Australasia and is a part of the collective of companies run under the umbrella of The Mushroom Group. In 2015, Frontier Touring became the first Australasian company to be named Top Independent Promoter (International) at the Billboard Touring Awards in New York.The Venue & Ticketing assistant role involved:• Liaising between the company and venues when coordinating preliminary runs for prospective tours. • Ticketing and marketing for a number of tours including Kylie (2015), Foo Fighters (2015), Sol3 Mio (2015), Ed Sheeran (2015), Sam Smith (2015), Taylor Swift (2015) and Effie - The Virgin Bride (2016). • Onsite ticketing at events including Eagles (2015) and Cold Chisel (2015), both at Hanging Rock, Victoria.• Sales report generation for both internal and external audiences.• Office management and part-time PA work for the Head of Marketing & Ticketing.

As Out of School Hours Care Assistant, I assisted in the programming and implementation of the OSHC program, aiming to engage the kids and continually provide them with new and rewarding experiences.In 2013, I took on additional work within the administration team. This involved office management, processing enrolments and payments, liaising with families, and aiding to ensure we operated under the required guidelines - all within a team environment.

The Mushroom Group is Australia’s largest independent music and entertainment group. I joined the company on a six-month internship, working within Mushroom Promotions. I assisted with tasks including the weekly music distribution to metropolitan and regional press, maintaining the company’s profiles on DMDS, Promo Jukebox and AirIt, and assisting with Frontier Touring’s mailbox and social media pages. I also helped out with VIP ticketing at the Melbourne Bliss N Eso show, held at Flemington Racecourse in May.

Other Sounds is an online media platform based out of Singapore, centred on the music industry in Singapore and South East Asia. It was founded in early 2012.I spent seven weeks (September 2012 and again in July 2013) working with its founder, Melissa Yong to launch the business. My role involved a variety of things, from meetings with potential advertisers & sponsors, to social media maintenance, coordinating contributors, conducting interviews and writing articles to be published.Other Sounds has also expanded its business to booking shows in Singapore, primarily for up-and-coming international bands. I put together press kits for the Other Sounds Mac Demarco show, presented in December 2013.

I spent two months working at Shock’s head office in Kew, assisting the Digital Marketing Manager in the day-to-day running of their online marketing in both the music label and DVD distribution departments. This included maintenance of their social media pages (including Facebook and Twitter), putting together marketing eDMs and research.

Over the summer of 2010/2011, I did work experience at Ralph Carr Management, a music management agency in Melbourne. Here, I was responsible for administration, including customer service and stakeholder liaison, mail handling, research and office management.