Eric T. Email & Phone Number

Bend, OR, US

Working with high growth companies on their marketing strategy, paid media activation, affiliate deployment and eCommerce gameplan.

Salt Lake City, Utah, US

Leading the development of a custom in house loyalty platform designed to reward customer engagement and drive revenueImplemented best in class digital media practices to set foundation for future media growth resulting in 20% gain in spend efficiency (ROAS) which was reinvested into media platformsOversaw the growth of affiliate platform resulting in 100%.

Bankside, London, GB

Leading search, social, programmatic, display and eCommerce media practice for PHD Media

Bankside, London, GB

Direct Response Travel Client:o Leading the strategic investment of a 100% increase in search budget, resulting in a 112% increase in KPI’s by creating an automated paid search audit, leveraging Google Data Studio, to provide real time optimization priorities to internal teams based on optimization impacto Driving a 60% increase in 2020 paid search budget.

New York, NY, US

- Led the development of a proprietary tool to pull data from the Amazon SERP, giving our e-commerce client teams unique data to prove why increasing investment in Amazon advertising is important. Resulting in an increased investment from client teams on Amazon.- Working closely with multiple teams to develop a POV on voice search, outlining our agencies.

New York, NY, US

o Overseeing the entire product lifecycle for all market products from concept to delivery and beyond into adoption and version iterationo Pushing client teams to focus on task automation and explore the application of Machine Learning to expand their data analysis and visualization capabilities by providing technical resources and expertise to assist in.

New York, NY, US

o Lead search team across multiple brands for Fortune 100 Consumer Package Goods company with KPI of revenue, conversions and ROASo Developed and executed new account structures resulting in 57% increase in Paid Search transactions and 47% increase in Paid Search revenue. Results of Paid Search restructure also drove a 12% increase in all online.

New York, NY, US

o Developed competitive analysis to education brand teams on their major online competitors by merging data from Google, Bing, SEM Rush and Ad GooRoo resulting in Paid Search Conquesting campaigns against major competitor.o Used search data to test user experience during checkout process and identified site language creating inefficient user behavior..

New York, NY, US

o Developed fundamental paid search skills while working to maximize ROI and revenue goals across multiple consumer package good clientso Lead global paid search team through new campaign launches, streamlining the process and cutting launch time from 6-8 weeks to 2 weeks, allowing for rapid account expansion over a short period of time. Shared process.

Marketing Manager:- Lead social media team to create a strong brand voice with consumers on Facebook, Instagram, Twitter and Pinterest resulting in large increases in all social media engagements and ultimately concluding with conversions into sales.- Directed brand overhaul and reintroduction through various advertising campaigns including email, print.

Lake Forest, Illinois, US

Boys and Girls Head Swim Coach

• Created technical flats, specification details, inventory tracking programs and costingsheets for individual apparel products to insure proper manufacturing and adequate pricingfor all 22 couture items in the Fall 2010.
• Assisted in the preparation and execution of the Summer 2010 fashion show the designerslargest show attended by 120 people featuring 20 original pieces.

• Worked with restaurant, bar, and catering management teams to maximize efficiency andcommunication across all teams. Resulted in the elimination of double spending and themaximizing of employee potential.
• Tracked sales trends and used the analysis to appropriately schedule and train as many as65 hourly employees.
• Projected future earnings and used those projections to create a real time budget for eachdepartment within the restaurant. Witnessed a 25% reduction in spending within onequarter.

Executive Mba

Bachelors, Apparel Merchandising, Design, And Production Management

College Prep, Apparel And Textiles