Eric T. Email & Phone Number

Bend, Or, Us

Working with high growth companies on their marketing strategy, paid media activation, affiliate deployment and eCommerce gameplan.

Salt Lake City, Utah, Us

Leading the development of a custom in house loyalty platform designed to reward customer engagement and drive revenueImplemented best in class digital media practices to set foundation for future media growth resulting in 20% gain in spend efficiency (ROAS) which was reinvested into media platformsOversaw the growth of affiliate platform resulting in 100% increase in site sessions YOY and a projected 300% growth in investment and 400% growth in revenue in Q4 2023. Tested and proved the value of new media channels like TikTok, Reddit and Pinterest through controlled launch and testing periods.Contributor to the shift from an ecommerce led organization to a brand led organization through development of marketing practice that place the consumer at the center of optimizations and think through investments from top of the funnel down to the bottom.

Bankside, London, Gb

Leading search, social, programmatic, display and eCommerce media practice for PHD Media

Bankside, London, Gb

Direct Response Travel Client:o Leading the strategic investment of a 100% increase in search budget, resulting in a 112% increase in KPI’s by creating an automated paid search audit, leveraging Google Data Studio, to provide real time optimization priorities to internal teams based on optimization impacto Driving a 60% increase in 2020 paid search budget YoY by demonstrating the effectiveness of direct response search tactics to efficiently drive client KPI’s and by proving the brand lift associated with an increased investment in nonbrand search termso Developing an innovative cross brand paid search strategy to drive portfolio dominance of the search engine results page and strategically limit the number of times portfolio brands are competing against each othero Working closely to develop the skillset of an associate director, supervisor, strategist and coordinator by creating an environment that encourages clear actionable feedback and detailed career development stepso Contributing to display and programmatic audience creations by providing search insight and intent signals resulting in more efficient delivery of display and programmatic KPI’s

New York, Ny, Us

- Led the development of a proprietary tool to pull data from the Amazon SERP, giving our e-commerce client teams unique data to prove why increasing investment in Amazon advertising is important. Resulting in an increased investment from client teams on Amazon.- Working closely with multiple teams to develop a POV on voice search, outlining our agencies unique position to lead voice search strategy. I have created and refined voice search audits and client presentations to create an innovative approach to voice optimization. - We are pairing DMA level weather data, by the hour, to clients search data to analyze fluctuations in search inventory and location visits, in order to prove the role of weather patterns in search behavior. Our next steps are to begin building a bidding model based on learnings to adjust bids and ad copy based on weather patterns in real time- Leading a number of e-commerce projects which answer a number of open ended client questions. What is the role of Google in the fifteen minutes before a purchase on Amazon? What is the most important position on the Amazon results page? What are the most vital keywords to a brand on Amazon and how does that differ from search? Answering these questions has led to an increased investment across not only e-commerce, but all media channels.- My team and I are developing a number of tools which use search data to influence all marketing channels. We are using clickstream data to explore the user journey and automate cross channel targeting based on where a user is in the purchase cycle and determine how a given audience discovers a brand.- Working with multiple stakeholders I led development an automated search health check used to guide optimizations. This product provides client teams automated real time access to their data, and cuts down the time needed to aggregate reporting and dashboarding data, freeing up team members to expand optimizations.

New York, Ny, Us

o Overseeing the entire product lifecycle for all market products from concept to delivery and beyond into adoption and version iterationo Pushing client teams to focus on task automation and explore the application of Machine Learning to expand their data analysis and visualization capabilities by providing technical resources and expertise to assist in the processo Working closely with leadership and stakeholders to develop product roadmap, development timelines, building out product cost structure and drive product adoption across teamso Leading conversations with product stakeholders to understand client needs through the product development planning process, ensuring a deep understanding of user needs and facilitating product capabilities which provide solutions to our client’s largest problemso Holding development teams to agile best practices through daily scrums, sprint planning, sprint review and retrospectives Currently leading development of internal Amazon Marketing Service utilities resulting in industry leading activations across Amazon platformso Leading Voice Application development, including content discovery audit, user experience development, application testing and deployment o Working closely with client teams to solve problems by providing data automation and aggregation as well as automated reporting and optimizations, resulting in client teams having more time to complete strategic optimizations o Evangelizing products developed by the Product Development team to grow platform users based on leadership goals

New York, Ny, Us

o Lead search team across multiple brands for Fortune 100 Consumer Package Goods company with KPI of revenue, conversions and ROASo Developed and executed new account structures resulting in 57% increase in Paid Search transactions and 47% increase in Paid Search revenue. Results of Paid Search restructure also drove a 12% increase in all online transactions tracked through attribution modeling.o Executed RLSA and Customer Match implementation and created retargeting strategy resulting in very efficient conversion metrics as well as a created a clear understanding of metrics by brand awareness.o Worked with email marketing team to utilize learning from Customer Match targeting in email marketing campaign.

New York, Ny, Us

o Developed competitive analysis to education brand teams on their major online competitors by merging data from Google, Bing, SEM Rush and Ad GooRoo resulting in Paid Search Conquesting campaigns against major competitor.o Used search data to test user experience during checkout process and identified site language creating inefficient user behavior. Recommendation made to client for check out process redesign which would reduce shopping cart abandonment and increase online revenue per conversion.o Developed dynamic mobile advertising strategies to increase brand awareness, specifically targeted at consumers searching product information while in aisle.o Co-lead team project across twelve brands mapping user intent of online search results and creating paid search strategy based on project findings. Project findings also lead to scope expansion to include SEO services.o Selected by leadership team to develop company wide monthly training meetings teaching skills necessary for career development across all North American offices.o Created regular brand audit process designed to increase paid search advertising efficiency by lowering cost per conversion and increasing conversion rate. Audit process has been adopted to a monthly optimization cadence and has continued to improve campaign performance.

New York, Ny, Us

o Developed fundamental paid search skills while working to maximize ROI and revenue goals across multiple consumer package good clientso Lead global paid search team through new campaign launches, streamlining the process and cutting launch time from 6-8 weeks to 2 weeks, allowing for rapid account expansion over a short period of time. Shared process internally for execution on other paid search accountso Executed multiple performance tests to determine most efficient campaign strategieso Created Black Friday and Cyber Monday budgeting plan, resulting in 144% increase in revenue and 46% increase in ROAS on Cyber Mondayo Trained new coordinator in fundamental paid search practices

Marketing Manager:- Lead social media team to create a strong brand voice with consumers on Facebook, Instagram, Twitter and Pinterest resulting in large increases in all social media engagements and ultimately concluding with conversions into sales.- Directed brand overhaul and reintroduction through various advertising campaigns including email, print, social media, and development of custom apparel. During the brand overhaul I served as the project manager for the team as we developed the core values of the brand and how to best relay those values to consumers. - Directed email marketing campaign and design development.- Begun creation of mobile application through implementation of Sales Force. Community Outreach Director:- Developed and executed monthly charity initiatives with multiple local charities resulting in a greater awareness of the charities cause as well as an increase in donations. - Built community involvement for in store events by strategically partnering with local businesses to provide memorable experience for consumers in attendance. - Help first time marathon runners achieve their goals of finishing the Chicago Marathon by creating a support community to help them in their journey. Apparel Design and Sourcing Director:- Lead developer for RAM Racing private label apparel.- Eliminated sizing and fit issues plaguing department which resulted in massive returns from previous years. - Grew sales of race related merchandise from $50K to $500K in 2 years. - Managed sourcing, manufacturing, and logistics of an estimated million goods being produced simultaneously in overseas factories, while staying within a provided budget and timeline. - Developed online retail store for Hot Chocolate merchandise resulting in an additional $50,000 in revenue last year.

Lake Forest, Illinois, Us

Boys and Girls Head Swim Coach

Created technical flats, specification details, inventory tracking programs and costingsheets for individual apparel products to insure proper manufacturing and adequate pricingfor all 22 couture items in the Fall 2010 collection.• Assisted in the preparation and execution of the Summer 2010 fashion show the designerslargest show attended by 120 people featuring 20 original pieces.

Worked with restaurant, bar, and catering management teams to maximize efficiency andcommunication across all teams. Resulted in the elimination of double spending and themaximizing of employee potential.• Tracked sales trends and used the analysis to appropriately schedule and train as many as65 hourly employees.• Projected future earnings and used those projections to create a real time budget for eachdepartment within the restaurant. Witnessed a 25% reduction in spending within onequarter.

Executive Mba

Bachelors, Apparel Merchandising, Design, And Production Management

College Prep, Apparel And Textiles