As the General Manager of Ilegal Mezcal for 14 states, I oversee the sales, marketing, and operations of one of the most innovative and dynamic mezcal brands in the world. I have more than fifteen years of experience in the food and beverage industry, specializing in growing and managing premium spirits in the US market.My core competencies include trade engagement, advocacy, sales & marketing strategy, team growth & management, and social media marketing. I lead a high-performance team of sales professionals who are passionate about delivering exceptional results and creating memorable experiences for our customers and partners. I also collaborate with the global brand team and the local distributors to ensure alignment and consistency across all channels and regions. My mission is to promote the culture, history, and quality of our brands, and to support the communities and producers who make it possible.