Lleky (leh-key) is a woman and rider driven, skate and snow brand committed to fostering community and inclusivity in the action sports industry. — Managed brand partnerships and collaborations with athletes by identifying strategic partners within the action sports industry, resulting in the creation of impactful products and brand awareness— Collaborated with cross-functional teams and managed deadlines within production from inception to completion— Implemented creative direction and design for all marketing, brand and product requirements, while staying ahead of emerging design trends— Created and maintained the design and merchandising of our online store and pop up events— Directed product and marketing photo shoots, coordinating product, talent and location— Successfully managed retail and e-commerce sales, achieving consistent growth from the start— Coordinated and managed community events to foster inclusivity, support for women, and to elevate brand visibility

— Conceptualized and art-directed editorial photo shoots for lifestyle and outdoor brands— Facilitated communication and collaboration with clients and sourced talent and locations to meet project requirements— Produced portfolios showcasing expert use of natural light, film, and digital photography techniques and proficiently utilized Adobe Creative Suite for post-processing— Strong ability to work autonomously and network effectively to maintain and manage project and photo shoot schedules

— Ranked among top performers in company sales with sustained growth— Utilized CRM software to engage and communicate with clients to effectively drive increased sales— Nurtured customer relationships to foster ongoing and future sales— Collaborated with clients to deliver exceptional experiences and products tailored to their adventures— Extensive expertise in understanding brands, products, and features to tailor solutions for each client's unique needs

— Collaborated with the store manager to boost revenue through KPI's— Executed merchandising strategies aimed at optimizing conversion rates— Created a personalized customer experience through meaningful connections

— Successfully managed 30+ projects per month up to $100,000 and attained Presidents Club recognition for exceptional sales performance — Collaborated with the warehouse and contractors to successfully manage and deliver deadline and budget-driven projects— Managed client projects using RFMS software, coordinating contractors and maintaining project schedules— Guided and empowered the sales team to achieve monthly and quarterly goals

— Achieved PSIA-AASI Level 1 & 2, Beginner Park, and Children's Specialist certifications— Instructed clients on the foundations, intermediate and advanced elements of snowboarding— Adapted to dynamic terrain, schedule, and program fluctuations— Collaborated with mountain ops, trainers and supervisors to ensure a cohesive and streamlined experience— Prioritized guest safety