Pam Turner Email & Phone Number

Troy, Mi, Us

Troy, Michigan, Us

Promoted to Associate Director, Marketing to lead B2B strategy and growth marketing for the Professional & Industrial (P&I) business unit with a focus on outcome-based, outsourcing, and skilled professional workforce solutions.

Troy, Michigan, Us

I was promoted to lead end-to-end B2B marketing strategy and sales enablement. Lead the rollout of Sales Hub to 200+ sellers.

Troy, Michigan, Us

Hired to lead end-to-end marketing strategy for recruitment marketing and sales enablement. Leveraged extensive experience in digital marketing, data analytics, and staffing to develop full-funnel campaigns.

Clinton Twp, Michigan, Us

I positioned Xcentric as a rapid manufacturing leader through strategic digital marketing and SEO content. I developed thought leadership initiatives targeting the automotive sector, particularly focused on electric vehicle lightweighting, positioning Xcentric as an industry authority. I forged strategic marketing partnerships with essential members of the Xcentric supply base, facilitating impactful co-marketing campaigns.● Enhanced brand awareness across digital platforms, driving a 45% surge in social media engagement.● Deployed a versatile and nimble content strategy, yielding an 88% uptick in marketing qualified leads via email marketing (HubSpot), social media platforms, and organic traffic.● Transitioned from single-channel to full-funnel marketing, aligning efforts with sales and overarching business objectives.● Increased lead generation by 22% through website optimization, enhancing the customer experience.

Bloomfield Hills, Mi, Us

In this tenure, I steered all corporate digital marketing endeavors, social media initiatives, and go-to-market strategies. I diversified lead generation sources, resulting in 20% of marketing-qualified leads generated from new channels. Reporting to the Chief Marketing Officer, my direct reports included: Digital marketing coordinator, Digital Analyst, Web Developer, and Content Writer.• Accomplished a 65% reduction in marketing operations costs by eliminating redundant systems and integrating modern automated solutions, enhancing efficiencies company-wide.• Improved organic website traffic by 56% through the execution of a sustainable SEO strategy.

Troy, Michigan, Us

I led the implementation of a comprehensive integrated marketing communications strategy for a staffing firm headquartered in Michigan, with additional branches in Texas and Pennsylvania. This strategy specifically targeted top candidates in the technology and automotive manufacturing sectors, focusing on both attracting and retaining talent.• Introduced an automated evergreen campaign targeting high-level engineering and technology professionals engaged as contract employees for global enterprises.• Aimed to maintain top-of-mind awareness and foster consecutive assignments with Brightwing, reducing turnover• Led an 80% surge in new business opportunities through marketing automation tools and a multi-channel strategy.• Accomplished a major 60% increase in LinkedIn followers by establishing a consistent posting schedule and conducting competitive analyses of local staffing firms.• Transitioned a reactive marketing team into a cohesive unit of subject matter experts.• Created a candidate marketing strategy to bolster recruiters in the re-deployment of top-tier talent.

Brighton, Mi, Us

In this tenure, I integrated digital marketing and content strategy for a SaaS ERP business, overseeing Fortune 500 channel partners, such as Zebra Technologies and Honeywell Scanning & Mobility. I negotiated budgets from channel partners to drive promotions for new products. Along with these key responsibilities, I spearheaded service lifecycle management, brand management, and demand generation initiatives.● Accomplished a significant increase in campaign-generated revenue on military contracts, scaling from $40K to $2.4M.● Administered budget with Lowry’s Fortune 500 channel partners, identifying lucrative business opportunities for generating both direct and indirect revenue. Key partners include Zebra Technologies and Honeywell.● Leveraged advanced expertise in website and search engine optimization strategy, resulting in a remarkable 70%+ increase in website conversion rates.

Brighton, Mi, Us

• Achieved 1 million headline impressions for product marketing channel partner, Honeywell Scanning and Mobility, by writing an innovative content series distributed across digital channels.• Applied expert-level SEO content writing skills to develop print and digital marketing material for Lowry and channel market partners.• Increased website conversion 70%. Created wireframes to provide an outstanding UX and SEO content strategy.

I steered content strategy, go-to-market planning, data analytics, and digital marketing initiatives across diverse manufacturing, automotive, and financial accounts. I directed SEO research and competitive market analysis to develop high-quality, targeted content tailored for both B2B and B2C organizations.• Achieved a 60% revenue increase for a global manufacturing company by transitioning from traditional marketing approaches to a comprehensive, integrated digital marketing program.• Developed blogs and website content ranking in the top three organic search, results 98% of the time, resulting in a substantial 60-80% boost in website traffic.• Delivered in-depth analyses of performance marketing data to stakeholders, offering actionable recommendations for long-term market sustainability.

Southfield, Mi, Us

Northridge, Ca, Us

Troy, Mi, Us

Troy, Mi, Us