In my role as the Design Manager, I:• Led a substantial team of designers, providing both strategic vision and creative direction.• Conceptualized and crafted compelling narratives for marketing and sales events, guiding projects from initial ideas to final execution.• Managed creative projects across over 32 resorts nationwide, ensuring consistent quality and alignment with brand standards.• Developed detailed toolkits and dynamic campaigns to support organizational objectives while upholding brand integrity.• Collaborated with diverse departments—including illustrators, video production teams, post-production experts, developers, and photographers—to deliver high-quality results.

As the Art Director, my role consisted of:• Spearheaded social media strategies and crafted all visual content across platforms.• Designed engaging digital commerce landing pages to enhance user experience.• Produced both print and digital materials for sales events and conventions.• Contributed to the development and refinement of brand guidelines.

As the Art Director, my role consisted of:• Designing tool kits, logos, and brand guidelines for new initiatives.• Developing and ensuring that new launches and campaigns were consistent with brand guidelines.• Reviewing briefs and finding creative ways to solve challenges by working with the creative director, copywriters, and project managers.• Developing easy-to-use templates to help the design team create consistent emails, paid digital, icons, and printed ads.• Creating social media campaigns for several initiatives, working together with the writing team.• Developing digital, social, and print assets for promotional campaigns.• Developing presentation decks on brand initiatives for executives.• Designing printed posters, billboards, banners, and digital screens for branded events.

In this inflatable-solar-power lamp company, as the art director, my responsibilities were to:• Work with the team in the redesign of the brand.• Redesign and extend new products and packaging.• User experience design (UX) for the website.• Compose graphics and visuals for stakeholders, partnerships, and media plan presentations.• Develop new product concepts for possible partnerships with different brands. • Collaborate with team to develop social media campaigns.• Lead and assist the junior graphic designer in daily tasks.• Create and deliver several translated versions of product packaging.

As a Lead Designer in the Greater Miami office, I successfully managed three distinct shoe brands, driving creative strategy and execution. My key responsibilities included:• Leading the development and creation of dynamic daily content for two established South American shoe brands' social media platforms.• Designing visually compelling and impactful infographics, enhancing brand storytelling across multiple platforms.• Conceptualizing and delivering packaging, apparel, and logo designs, aligning with each brand’s identity and market goals.• Spearheading the rebranding of web UX to improve user experience and engagement.• Designing a custom app for the 2014 FIFA World Cup, tailored to brand objectives and fan engagement.• Filming, editing, and producing high-quality videos for upcoming campaigns and brand initiatives.• Expertly handling video editing, compositing, and photo retouching to deliver polished, professional visuals.

As a Senior Designer for two national Spanish-speaking entertainment channels, I led the creation of dynamic visual content, including:• Designing eye-catching promos, banners, and lower thirds with Adobe After Effects to enhance viewer engagement. • Editing TV shows and producing published episodes for both networks using Adobe Premiere Pro, ensuring a high level of quality and consistency. • Crafting printed materials such as flyers, folders, and collateral, contributing to cohesive brand representation across platforms.

In this business-management company, my role consisted of:• Creating new and modifying legacy graphics and layouts for multiple clients.• Working on package design, logo development, social media banners, and other projects.

Part of the Learning Center team for the university, I focused on:• Tutoring students in Adobe Photoshop and Illustrator skills.• Overseeing and approving final projects, and giving feedback on final deliverables.• Explaining the exporting process of each software program and how to deliver final work.

As a part-time freelance Art Director, I collaborate with emerging brands to craft unique visual experiences. My expertise spans across:• Logo design and brand identity creation• Album covers and printed layouts• Website design and user interface development• Custom illustrations• Animations and motion graphics• Video editing and compositing• Professional photo retouchingI thrive in dynamic creative environments where I can bring brand visions to life with impactful design solutions.

Sold clothing for the up-and-coming chain. Took the initiative to engage with customers for a better shopping experience. Becoming one of the lead cashiers and an expert in denim helped me to interact with the public in a joyful environment.

As an enthusiastic associate always ready to interact with customers, was charged with managing the fitting rooms, floor, registers, and at times, stock.

A team member for one of the largest music stores in Miami Beach, I was awarded "employee of the month" for hard work and excellent customer service.