Vivian Li Email & Phone Number

-Domestic and International show experience, tabletop to 50’x40’ booths, events, receptions-Pre-show planning including selecting a booth company, booth design, booth layout, booth ordering, ordering of exhibitor services and booth items, conference and hotel registrations, freight management, swag, printing of brochures, pre-show meeting for participants with rundown of best practices at conference-Booth install, coordination of exhibitor services (electrical, rigging, plumbing, forklifts), management of I&D team-Onsite management during show-Management of booth breakdown and outbound shipping

San Mateo, Ca

- Coordinated company strategy and representation at industry trade shows and conferences- Developed and implemented lead follow-up strategy after events- Supervised design and build of 20 X 20 booth, and 10 X 10 booth- Managed relationship and logistics for DokChain Alliance, a group of industry leaders with the mission of furthering blockchain in healthcare- Productized technology for a more focused sales message- Defined market segmentation, corresponding messaging, and value proposition- Launched Enterprise website, product pages, and supporting pages- Created and managed marketing materials and campaigns to support Enterprise sales and the Business Development team

San Francisco Bay Area

- Responsible for the messaging and positioning for dental, vision, and life products in the small group, individual, and Medicare markets.- Managed product content for both the external producer and employer portals and the internal business unit intranet.- Ensured regulatory compliance pertaining to marketing collateral and language. - Worked with Product Managers to conceive, develop, and manage marketing programs that exploit product strengths, drive demand, and integrate with other marketing and business initiatives.- Analyze results from marketing initiatives and campaigns in order to recommend actions based on findings

Palo Alto, Ca

-Responsible for leading market research activities including competitive, consumer and industry insights. Developed a ‘voice of the consumer’ using qualitative and quantitative research methods to guide future consumer communication, development priorities and strategy.-Develop and execute strategic roadmap for Endicia’s core business products. -Responsible for overall marketing communications message and planning including development of advertising, promotions, viral and PR campaigns as well as trade show planning.-Responsible for planning, development and hosting a series of educational and informational webinars.-Acted as project manager for shipping software including the development and roll out of new “Quick Print Tab” software interface.

San Francisco, Ca

-Program management of the California Small Business Advantage (SBA) program targeting small and mid-sized businesses. SBA brings in over $4 million in annual revenue.-Responsible for relationship management between Delta Dental, General Agents and Third Party Administrator (TPA) for SBA program in California and other enterprise locations.-Responsible for advertising and promotional campaigns, yearly rate renewal process (including collateral upgrades) and fulfillment center management (third party collateral stocking and distributing facility).-Developed and implemented new programs for the 50-99 sized market segment, voluntary PPO product and dental assistance product.-Managed transfer of billing, enrollment and commission administration from Delta Dental to an outside third party administrator for over 10,000 groups.

-Developed marketing strategy plan including development of products, pricing and promotional strategy.-Coordinated all marketing efforts including trade shows, event planning, sales and investment collateral, direct mailings, advertising and promotion and public relations.-Created, developed and managed brand strategy for ktopia and community brand, PeopleForce.-Interim e-community manager creating community growth and retention plan, referral program, membership strategy and membership agreement.

Program Engineer in site wide maintenance management team.Program Manager for nuclear facility

Mba, Marketing

Activities and Societies: Beta Gamma Sigma, American Marketing Association

Bs, General Engineer

Activities and Societies: Society of Women EngineersDean's list

High School