As a results-driven digital marketer specializing in paid search and paid social, I possess a robust skill set honed through a rigorous 200+ hour apprenticeship at COOP Careers. During this experience, I successfully optimized client campaigns, driving substantial web traffic and boosting conversions and ROI.Armed with a Bachelor's degree in E-Business Marketing, I navigated challenging roles, such as Sr Project Deliverable Specialist at Robert Half, where I led teams to surpass program goals, reducing project turnaround times by an impressive 60%.Currently serving as a Paid Social Associate at Dentsu, I manage and execute paid social media campaigns for esteemed clients, including Chili's. Actively engage in campaign optimization, monthly billing, and reconciliation, I generate bi-weekly wrap reports on campaign performance, highlighting key metrics and insights. Additionally, I analyze data to provide actionable recommendations for improving campaign effectiveness.In my role as a Digital Marketing Captain, I maintain an exceptional 99% participation rate, underscoring my dedication to education and community engagement. My diverse experience includes roles as a Paid Search Intern at Dentsu Media and a social media intern at JW Marriott, finely tuning my expertise in data analysis, keyword research, audience and competitor research, bid management, and campaign optimization.With a relentless drive and passion for digital marketing, I am eager to leverage my skills in future endeavors, contributing to the continued success of paid search and paid social campaigns.