Tuseef Abbas Email & Phone Number

London Area, United Kingdom

• Lead on managing global PPC accounts through effective budget allocation, channel and bid strategy optimisations
• Lead on implementing tests across priority markets i.e. bid strategies, ad testing, audience targeting across P-max and search remarketing
• Audit PPC accounts to find gaps and opportunities for continuous improvement
• Ensure the continuous improvement of tools and processes for performance monitoring, alerting, forecasting, and budget control across global markets
• Line managing three PPC Executives, responsible for delivering on KPI performance and to fill any PPC knowledge gaps as well as quality assurance on their work

London, England, United Kingdom

• Oversee global accounts on search platforms (e.g. Google AdWords, Marin and Amazon)
• Be involved in keyword selection and audience targeting and campaign structure
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues as well as recommendations
• Review Bid Strategies and provide performance analysis
• Run forecast projections quarterly

London, England, United Kingdom

• Sainsbury's Project
• PPC account audit & Recommendations
• Managing Internal PPC team, allocating tasks and project management of deadlines with daily catchups
• Creating custom excel reports to increase workflow efficiencies

London, England, United Kingdom

• G Network Project
• PPC account audit
• Consulting with PPC agency
• Preparing presentations and leading conference calls

• BP Project
• Lead on launching PPC campaigns
• PPC planning
• Financial/ Lead Forecasting
• UAC Mobile app launch & strategy
• Performance max launch & strategy

London, England, United Kingdom

• Leading Two global markets (Poland and Romania) managing team and responsible for account goals being achieved monthly
• Managing a small team and setting out clear objectives
• Able to work independently and be the first port of contact for all client and account related questions
• Planning, execution, and on-going management of paid search campaigns for Ford global activity (multi account, multi markets and stakeholders)
• Work on launching new campaigns: preparing the build and trafficking of campaigns and perform post launch check list
• Ensuring regular optimisation of accounts and identifying development opportunities to improve accounts

London, England, United Kingdom

• Assist the Account Director in creating biddable strategies and client roadmaps ensuring integration with other channels
• Build robust reporting to track and effectively showcase performance
• Oversee the day-to-day management of each account ensuring best practice is being adhered to and client targets are met, adding value with innovative thought and suggestions
• Produce optimisation and testing roadmaps to ensure each account is improving and evolving and take full responsibility for accuracy of monthly and quarterly plans
• Provide in-depth analysis of results and actionable recommendations for performance improvement
• Assume top level responsibility for client budgets including monthly forecasting of spend, planning and budget pacing. Be responsible for the standard of work done by more junior members of the team

London, England, United Kingdom

• Working with the AD to devise campaign strategy and translate this into campaign delivery
• . Working with paid search executive, allocating tasks, training on SA360
• Lead campaign and budget management across global markets
• Forecasting different scenarios with quarterly budgets
• Forecasting with new product launches
• Proactively performing regular strategy optimisation of accounts and opportunities

London, England, United Kingdom

London, England, United Kingdom

• Lead campaign management across various search engines including SA360, AdWords and Bing across global markets
• Lead on ecommerce clients, managing shopping campaign optimisation and builds
• Successfully achieving above target ROI for clients
• Able to work independently and be the first port of contact for all client and account related questions
• Planning, execution, and on-going management of paid search and shopping campaigns across different clients in multi markets
• Lead in client comms on weekly calls, reporting and presentations for proposals/BETA testing

London, England, United Kingdom

• IBM Global Account(s)
• Working with the AD to devise campaign strategy and translate this into campaign delivery
• Lead campaign management across various search engines and markets
• Able to work independently and be the first port of contact for all client and account related questions
• Planning, execution, and on-going management of paid search campaigns for IBM global activity (multi account, multi markets and stakeholders)
• Work on launching new campaigns: preparing the build and trafficking of campaigns and perform post launch check list

London, England, United Kingdom

• Lead consultant on overseeing account performance and strategy. Assist the team in strategy towards driving quality leads to client;
• Oversee monthly budgets
• Review the current bid strategies
• Identify opportunity to expand reach, leads and investment
• Proactively performing regular strategy optimisation of accounts and opportunities
• Lead campaign and budget management across different accounts

Harrogate, England, United Kingdom

• Required to deliver efficient and profitable digital marketing campaign
• Formulating campaign strategy& PPC monthly plans
• Reviewing the performance of campaigns, identifying strategic
• Opportunities for growth
• Update team with new Google BETAs and discuss how they can be applied to client accounts
• Daily team huddles to update on tasks/issues and successes

Reigate, England, United Kingdom

• Required to deliver efficient and profitable digital marketing campaigns
• Analysing the performance of campaigns, identifying strategic opportunities through bid strategies and keyword/audience targeting
• Forecasting to current and proposed client budgets
• Managing executives through through new hub structure within the PPC department and ensuring to delegate BAU and bulk tasks with a guide in processes to follow
• Ensuring to several tests are occurring within the accounts to exceed or meet client expectations and KPIs
• Client facing via email queries, weekly, monthly and quarterly reports

Stockton-On-Tees, England, United Kingdom

• Develop, implement, and optimise PPC campaigns across different platformssuch as Google AdWords, Bing Ads, social media channels, etc. to increasetraffic, leads, and conversions
• Set up and maintain tracking mechanisms to measure and report on theperformance of campaigns, identify areas for improvement, and adjustcampaign strategies accordingly
• Ability to work independently, manage multiple projects with competingpriorities, and meet tight deadlinesClient Facing on quarterly, monthly, weekly and daily reports