Tushar is an Award-Winning Marketing & Business Professional with 18+ years of extensive experience in Strategic Marketing, Digital Business and Transformation, Building Disruptive business models, Omnichannel CX, E-commerce, D2C, Brand Building, Digital Marketing and Integrated Marketing Communication with leading organisations in multi-cultural and diverse environment across sectors. Tushar has a knack of advising innovative GTM strategies and conceiving New Business Models for achieving phenomenal escalation in respect of business turnover. Prior to Bridgestone some of the best brands like Shell, Mahindra, Pidilite and Kansai Nerolac have been witness to his innovative brand and media communication strategies, which includes Market share growth through unique customer value propositions with strong technology backbone.His marketing strategies and programs have not only impacted lives of communities associated with the core business like painters, drivers and service engineers but has also got external recognition for the brand through various rewards. Tushar’s strong leadership, team spirit, analytical abilities along with organizational skills have helped him manage and collaborate with global teams across. He is an impressive communicator with honed interpersonal, team building & presentation skills; ability to “DO Out of Box” and achieve operational excellence.He is an expert in crafting Brand Vision and believes strongly in ROI driven campaigns with 360 degree IMC approach, Brand Advocacy, Industry Body Associations, Influencer Management and CRM.Possessing excellent business acumen, Tushar works with a small yet highly efficient team to design and implement marketing strategies for augmenting business, identifying and penetrating new market segments to promote brand for business excellence.