• Administered and configured Salesforce instances for end users, including creating and maintaining custom fields, objects, and page layouts.• Managed user permissions, roles, profiles, and security settings to ensure data privacy, and user compliance.• Developed and maintained custom reports and dashboards for sales, and customer service teams, enabling data-driven decision-making.• Automated business processes using Process Builder, Flow, and Workflow Rules to reduce manual tasks, and improve efficiency.• Worked closely with business stakeholders to gather requirements and translate them into technical solutions, ensuring alignment with business goals.• Provided ongoing support and training to end users, resolving Salesforce-related issues, and improving user adoption across the organization.• Conducted system data migrations and integrations with third-party tools using Salesforce Data Loader and other tools.