Tushar Ovhal Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Gurugram, Haryana, India

Gurugram, Haryana, India

•1 out of 15 employees (1/2 from marketing) selected from a pool of 2000+ employees of Kohler India, South Asian Markets, Middle East & Sub-Saharan Africa for Kohler’s flagship emerging leaders program KATAPULT.•119% top-line delivery with +29% over 2019(3X of industry).•Increased vibrant business contribution 17%->23%. o Data(stock availability) transparency for front line teams to build positive momentum in times of global SCM shock.•Positioned KOHLER as a key player in showering space->performance showering 153% value delivery +59%. o Clutter breaking displays as per customer store journey to drive initial consideration(introduction in basic selection). o Easy to understand customer product selection basis benefit(4 distinct customer segments) vs technical features. o +61% upgrade->non-thermostatic to thermostatic diverter by increasing width 130+ stores vs 70 stores.•Successfully launched opening price point products for commercial channel. o Conceptualized & delivered unique cohesive customer story->shift from speak of only affordability. o Drove project 27K project quotation on product launch date(1st month quotations 1.5L+ vs 6 month TGT of 1.5L). o 5K project PO wins within first 2 months of launch vs TGT of 2K.•Lead industry first virtual launch for Vive(Premium lav faucet) o Successfully organized online launch event – industry 1st , attended by 550+ attendance. o Orders Booked during live event : INR 13Mn by 129 dealers.•Matte Black Launch o Defined positioning for matte black while other brands were only talking about it as just another finish. o 10% finish contribution within first 4 months of launch.

Mumbai And Karnataka

•Primarily responsible for driving top-line sales for ACC Leakblock•Responsible for setting up business & team from ground up in sales unit Hubballi (North Karnataka & Goa)•Single handedly launched ACC Leakblock in SU Hubballi while reaching 222 dealers of total 400 active dealers•Successfully on-boarded a team of five sales officers in the SU Leakblock team

•108% AOP top line & 100.3% bottom line target achievement•Responsible for managing 54 SKUs across 9 categories (30% of PH-Philips India Business)•Grew categories like Mixer grinder (24%) & Juicer (33%) ahead of market (10%)•Launched Q4 mixer grinder; developed & executed 360° marketing campaign surpassing business case by 2X•Planned & executed first of its kind media launch for Philips Mixer grinder, gaining media coverage in leading dailies and total mentions in twenty publications•Successfully launched Q2 mixer grinder; resulting in 50% increase in active retailer count•Created industry leading E-com PDPs - higher sales conversions & greater search relevance •Efficiently planned & executed S&OP for liquidating ageing & excess stock; <3% at year end

Chennai

•Lead a team of 210+ people, with 2 on roll direct reportees•Improved in-store promoters’ productivity by 17%+ in 2017•Recipient of CEO Awards 2017 in the Excellence in Quality category for 2017 performance•104% tertiary sales achievement 2017 - consistent throughout the year•Transformed South into biggest region for personal care as opposed to the trend of Primary sales•Efficiently managing a budget of 70+ lakh in consultation with Sales & Brand team•Only region to keep BTL spends within budget for the year 2016•Conceptualized and executed BTL activity calendar for 2016 & 2017•Successfully executed 30+ BTL activities including festival BTL activities•Executed Guinness world record activity for Garment Care category oCoverage in all South Indian prime news channels-combined impressions of 50+m(BARC) oCoverage in front page The Hindu City supplement, leading regional newspapers oFootfall of 2lakh+ people over 5 days of the event

India

Kolkata- Sales Shadowing•Covered different areas which included a range of small retailers, dealers and whole-sellers•Influenced retailers to improve Philips Outlet share, drove product activation across different outlet types•Worked closely with the Trade shopper marketing team- setting targets for in-store promoters, optimizing beat plan of team leader, setting up planogram in stores for maximizing visibility & impact•Formulated regional BTL plans such as regional hoardings, campaigns through INOX and mallsKolkata-Sales Stint•Restructured the PJP’s of the sales team to ensure effectiveness•Initiated a process for the DSO’s for tracking performance/productivity through line cut metric which resulted in growth in WOD & throughput•Designed an excel sheet for tracking sales of ISP’s which helped in selling higher value SKU, this also resulted in better achievement of targets•Worked on a sales project for increasing the distribution of steam iron in South Kolkatao Increased steam iron contribution to iron category from 10% to 20%o Increased the numbers of stores billing steam irons by 30%(from 40 stores to 52 stores)•Designed a secondary scheme for steam iron by analyzing wholesale & retail market resulting in less conflict- also helped in maintaining price parityAhmedabad & Baroda- Sales Stint•Handled primary billing, ensured stocking of optimum mix of products at distributor point•Developed plans for increasing secondary achievement across different store categories•Covered market extensively for tracking route coverage, addition of new outlets, increasing counter extraction, competitor activity & accordingly made plans for increasing businessEnsured placement of optimum assortment of products in stores through follow-ups & secondary schemesWorked with TSM team for ensuring adequate BTL support- helped in new launches & brand visibilityTrained DSOs, ensured implementation of company’s best practices & delivery of support materials

Mumbai Area, India

Master Of Business Administration (Mba), Business Administration And Management, General

Activities and Societies: Co-ordinator of Finesse-The Arts Club of IIM AhmedabadPOSITIONS OF RESPONSIBILITY IIM A Finesse Coordinator §.

Bachelor Of Engineering (Be), Information Technology, 8.32/10

Activities and Societies: Basketaball team, Technical teamSecured A++ highest grade for final year project Implemented the project.

High School, Science, 80.67%

High School, 86.30%