𝐎𝐯𝐞𝐫𝐬𝐞𝐞 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐋𝐞𝐦𝐦𝐚 𝐀𝐝 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐋𝐞𝐝 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐋𝐞𝐦𝐦𝐚’𝐬 𝐃𝐎𝐎𝐇 𝐚𝐧𝐝 𝐂𝐓𝐕 𝐀𝐝 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 ● Architected the DOOH (Digital Out-of-Home) Ad Platform, ensuring its seamless functionality, performance and low latency ● Enhanced the Ad Server architecture to effectively support and… Show more 𝐎𝐯𝐞𝐫𝐬𝐞𝐞 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐋𝐞𝐦𝐦𝐚 𝐀𝐝 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐋𝐞𝐝 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐋𝐞𝐦𝐦𝐚’𝐬 𝐃𝐎𝐎𝐇 𝐚𝐧𝐝 𝐂𝐓𝐕 𝐀𝐝 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 ● Architected the DOOH (Digital Out-of-Home) Ad Platform, ensuring its seamless functionality, performance and low latency ● Enhanced the Ad Server architecture to effectively support and monetize the CTV (Connected TV) platform, leveraging cutting-edge techniques and technologies ● Explored, evaluated and deployed Geo DNS solution to optimize Ad Serving𝐋𝐞𝐝 𝐭𝐡𝐞 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐋𝐞𝐦𝐦𝐚’𝐬 𝐫𝐨𝐛𝐮𝐬𝐭 𝐚𝐧𝐝 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 ● Streamlined processing of billions of daily ad requests and associated tracking events, each containing 100+ data segments𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐜𝐫𝐨𝐬𝐬 𝐝𝐞𝐯𝐢𝐜𝐞-𝐨𝐬 𝐜𝐥𝐢𝐞𝐧𝐭 𝐒𝐃𝐊 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐃𝐎𝐎𝐇 𝐑𝐞𝐯𝐚𝐦𝐩𝐞𝐝 𝐭𝐡𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐭𝐨 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐬𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞, 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲, 𝐡𝐢𝐠𝐡 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐞𝐭𝐜.𝐁𝐮𝐢𝐥𝐭 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐟𝐨𝐫 𝐀𝐝 𝐒𝐞𝐫𝐯𝐢𝐧𝐠, 𝐝𝐚𝐭𝐚 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐟𝐨𝐫 𝐀𝐝𝐓𝐞𝐜𝐡 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬, 𝐜𝐨𝐦𝐦𝐨𝐧 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬 Show less

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 - saved tens of millions with tech and business optimizations𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐞𝐝 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 an Ad Serving architecture that efficiently processed 500 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐚𝐝 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬 𝐩𝐞𝐫 𝐝𝐚𝐲.Conducted detail-oriented reviews and revisions of software designs to 𝐞𝐧𝐬𝐮𝐫𝐞 𝐚𝐝𝐡𝐞𝐫𝐞𝐧𝐜𝐞 𝐭𝐨 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬, while also suggesting architectural enhancements.Expertly resolved… Show more 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 - saved tens of millions with tech and business optimizations𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐞𝐝 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 an Ad Serving architecture that efficiently processed 500 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐚𝐝 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬 𝐩𝐞𝐫 𝐝𝐚𝐲.Conducted detail-oriented reviews and revisions of software designs to 𝐞𝐧𝐬𝐮𝐫𝐞 𝐚𝐝𝐡𝐞𝐫𝐞𝐧𝐜𝐞 𝐭𝐨 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬, while also suggesting architectural enhancements.Expertly resolved complex technical challenges and provided 𝐬𝐮𝐛𝐣𝐞𝐜𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 for all post-launch ad serving applications.Implemented a 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 for application 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭, 𝐝𝐞𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭, 𝐀/𝐁 𝐭𝐞𝐬𝐭𝐢𝐧𝐠, 𝐦𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐢𝐧𝐠. Show less

𝐑𝐞-𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐫𝐞 𝐚𝐝 𝐬𝐞𝐫𝐯𝐞𝐫 service to comply with the RTB protocol standard, enabling seamless support for 𝐦𝐮𝐥𝐭𝐢 𝐛𝐢𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞. This involved complex and extensive modifications across critical modules such as PMP, Auction, Impression Tracking, and data analytics.Led the pivotal initiatives in 𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐀𝐝 𝐒𝐞𝐫𝐯𝐞𝐫 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐔𝐛𝐮𝐧𝐭𝐮 𝐋𝐓𝐒, an operating system. This strategic migration yielded a… Show more 𝐑𝐞-𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐫𝐞 𝐚𝐝 𝐬𝐞𝐫𝐯𝐞𝐫 service to comply with the RTB protocol standard, enabling seamless support for 𝐦𝐮𝐥𝐭𝐢 𝐛𝐢𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞. This involved complex and extensive modifications across critical modules such as PMP, Auction, Impression Tracking, and data analytics.Led the pivotal initiatives in 𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐀𝐝 𝐒𝐞𝐫𝐯𝐞𝐫 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐔𝐛𝐮𝐧𝐭𝐮 𝐋𝐓𝐒, an operating system. This strategic migration yielded a 𝐫𝐞𝐦𝐚𝐫𝐤𝐚𝐛𝐥𝐞 25% 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞. Show less

Architected and guided the development process for a 𝐯𝐢𝐝𝐞𝐨 𝐚𝐝 𝐬𝐞𝐫𝐯𝐢𝐧𝐠.

Designed and successfully delivered a 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐛𝐢𝐝𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐮𝐬𝐞𝐫 𝐫𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐛𝐢𝐝 𝐞𝐱𝐜𝐡𝐚𝐧𝐠𝐞.Designed and implemented a set of 𝐦𝐢𝐜𝐫𝐨𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 for the core platform, specifically focused on 𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐧𝐝 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐝𝐬 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬.Conducted comprehensive reviews and made revisions to software designs to 𝐞𝐧𝐬𝐮𝐫𝐞 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞… Show more Designed and successfully delivered a 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐛𝐢𝐝𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐮𝐬𝐞𝐫 𝐫𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐛𝐢𝐝 𝐞𝐱𝐜𝐡𝐚𝐧𝐠𝐞.Designed and implemented a set of 𝐦𝐢𝐜𝐫𝐨𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 for the core platform, specifically focused on 𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐧𝐝 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐝𝐬 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬.Conducted comprehensive reviews and made revisions to software designs to 𝐞𝐧𝐬𝐮𝐫𝐞 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞, while also 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐧𝐠 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐚𝐥 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭𝐬. Show less

Collaborated with the performance optimization team to 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 through a series of projects.Redesigned the application to seamlessly integrate with a 𝐦𝐮𝐥𝐭𝐢-𝐭𝐞𝐧𝐚𝐧𝐭 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞.Implemented an 𝐢𝐧-𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐜𝐚𝐜𝐡𝐢𝐧𝐠 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 to significantly optimize data access rates.