Tushar Shetye Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

- Designed, manage & over see the Pan India/Regional communication strategies in partnership with outside agencies and internal creative teams. - Achieve financial objectives by preparing an annual marketing budget, scheduling expenses, analyzing variances, and initiating corrective actions.- Utilizing superior marketing communication to develop and implement marketing strategies with the unique capacity to comprehend the current industry condition and customer trends.- Developed short and long-term brand strategies to enhance the brand and connect with new audiences, which resulted in a 15% increase in store walk-ins.

Pune, Maharashtra, India

- Provides retail marketing coordination of tactical elements, promotional execution and maintenance of brands to meet or exceed revenue targets, growth objectives and other brand initiatives.- Establish co-marketing programs with the aid of the agency, consisting of events, campaigns, PR, training, and other activities. Examining ways to enhance existing products and services and increase profitability.- Determining target markets and crafting strategies to communicate with them.- Carried out significant Facebook, Instagram, and Google campaigns in accordance with budget and online goals.

Pune, Maharashtra, India

- Collaborated with a cross-functional team to comprehend customer segmentation and develop product features and communication strategies that foster customer engagement.- Crafting ATL campaign for a rural market in association with local news channels targeting Non-Jio users. Created product positioning and messaging to differentiate products in market and expand visibility.

Goa, India

- Roaming Campaign and the launch of 3G services in Maharashtra and Goa were planned and carried out.- Created the "Talking RED Campaign" which reached over 4000 retail locations in Maharashtra and raised CMS by 20%. MOM.- By holding a new town launch event across cities, the company gained about 30% of a certain market.- Developed a creative means of informing shops about the R-Offer.

Mumbai Area, India

- Steer the CCD brand flip and overhauling the complete store branding for the west.- Created an interactive radio campaign for the International Film Festival of India (IFFI) with Big FM. - Created the first coffee festivals in several cities to market new, creative coffees. After developing a road map for it, the "Better Together" traveler project was put into action.- With Mahindra & Mahindra, an inventive marketing strategy was created that enabled CCD to improve ASPD, APC, and walk-ins to cafés.- The "Tambola" campaign, which was developed, contributed to a 20% rise in repeat walk-ins.

Goa

- Redesigned the product route distribution structure to promote efficient operation execution and save money and time. - A draft proposal was created to boost sales of the underperforming Mirinda Lemon, which resulted in a 25% month-over-month growth.- Achieved 5% increase month-to-month in 2012 after a successful Re-launch of the brand Slice.