• Core Business Metrics: Owned design and delivery of reports and Tableau trackers on key business metrics. Communicated concise and actionable insights to drive growth• Conversion Funnels: Built, monitored & optimized conversion funnel across landing pages to drive user engagement and retention• User Segmentation & Communication: Identified new user segments & revamped communication strategy through Notification and SMS resulting in increased CTR by 15% and GMV uplift by 10%• Targeted Offers: Designed A/B experiments and measured impact for launching targeted offers to customers resulting in revenue uplift by 15%• Product Analytics: Closely worked with Product Team to decide KPIs, raise JIRAs for event logging, monitor funnels & measure the impact of multiple experiments - Shipping & Handling, POS, Signup to enhance user experience.• Coupon as First: Collaborated with cross-functional teams to launch coupons on the platform leading to discount savings by 10%.• Minimize Dropoff: Launched the automated placing of Prepaid canceled orders resulting in GMV uplift of 10%Leadership Responsibilities• Lead and Mentored a team of +10 analysts. Streamlined processes for data reporting, dashboarding and communication to provide high quality, error-free business analysis• Spearheaded the analyst training program for standardizing best query practices, RCA and insight generation from data

• Developed strategy for targeted outreach to customers through sales calls resulting in increased user conversion rate by 50%• Automated Digital Marketing performance analysis allowing for better targeting and 23% savings in spend• Streamlined data architecture by identifying and resolving integration gaps, data collection & storage processes

HaloBee is an effort to digitise offline retail staring from the shopping malls. Halobee aims to emerge as a one stop platform for customers to discover new products, brands and deals in their favourite and on the other hand, for stores to reach out to their highest potential customers 1) Managed sales, operations and analytics teams in order to digitize the offline retail in shopping malls 2) Led a team of 10+ interns to ensure that all stores in the malls are listed and updated on a daily basis. Standardized and streamlined listing process to ensure offers can be updated seamlessly from remote location3) Developed targeted and customized trigger notifications for customers visiting the malls resulting in increased customer engagement through Halobee App by 30%4) Maintained dashboards for mall managers to track customer behavioral pattern, improve customer experience and boost footfall 5) Actively sought partnerships with malls resulting in onboarding of 30+ malls

1) Revamped complete Email Marketing Strategy of a leading E-Commerce client in UK leading to a 27.5% increase in demand contribution from email channel2) Developed personalized and targeted Trigger email campaigns leading to 18% increase in demand contribution from email3) Leveraged Data Analytics tools to provide actionable insights for offering targeted discounts and credits resulting in a 10% increase in customer retention and demand enhancement by 24.5%4) Optimized engagement and budget allocation through Brochure Channel resulting in better targeting and financial savings

My work included 1)Comparison of various nonlocal kernels proposed in literature in modelling the wave dispersion behavior of discrete material. 2) To propose new kernels as to improve upon the shortcomings of earlier models. 3)Study application of nonlocal mechanics to modelling of wave propagation characteristics in single walled carbon nanotubes.