Director of Product - International & Expansion.

Keep design thinking at core while solving User problems.Product - Subscriptions & Payments.Managing Payment Partnerships to drive Subscriptions/SVOD for ZEE5 across platforms including PWA (web/Mweb), Android (Google Play), Amazon In App (Living Room - Connected devices) and iOS (iTunes). Various Partnerships incudes:o PSPs (Payment Service Providers): PhonePe, Paytm, Google Pay, Amazon Pay etc.o BFSIs & Payment Gateways: HDFC Bank, ICICI, Axis, PayU, Razorpay, Billdesk etco Telecom partners: Airtel, Vodafone Idea. o DTH & Broadband – Tata Sky, Jio STB, Airtel DTH, ACT etcSPOC for all Partner related negotiations, benchmarking, developments for ZEE5 Subscriptions & Payments, which includes cross-functional teamwork including Supply Chain, Marketing, Finance, Legal, Tech team (Backend & Frontend Developers) and external partners.Evaluate every new product initiatives and existing User journeys to measure effectiveness through A/B testing and do complete data analysis to bring out insights from the campaigns.Define key metrics and track Product’s performance meticulously.

Alliances with BFSIs like Citibank, Amex, SBI, ICICI, Visa and Provogue, Myntra and other brands to drive Tata Sky App acquisition and digital payments on OTT & Selfcare.Built strategies and partnered with various Payment Service Providers like Amazon Pay, Google Pay, PhonePe etc to improve adoption on Tata Sky Mobile App.Managed Affiliate Marketing model for Coupon/Offer zone in digital payments journey at mytatasky.com having 90+ brands across 7 categories and leveraging these alliances to run targeted joint promos to drive business objectives for Tata Sky and Partner brand.Continuous efforts to improve adoption of Tata Sky Mobile App by providing cashback recharge offers to the customers in collaboration with payment partners.Maintaining daily, monthly and annual KPIs to manage minimum user deactivation on Tata Sky Mobile App and DTH platform, which also includes M1,M2,M3 deacts and their recovery.Use of data analytics to drive insights and implement changes on grounds of consequential reports and deep dive into Customer Lifecycle Management.Regular Market Visit to understand Subscriber’s behavior and get several reasons of OTT and DTH deactivations and payment churn, implement the changes and observe the progress and continuously strive for better results.

Subscriber Marketing: Handholding of New Subscribers on Tata Sky platform (Mobile App & DTH) using various communication modes and to ensure their sustainability as well.

Product Manager-MBB (Mobile Broadband) Marketing for Idea 4G devices at Corporate Office: Responsible for end to end launch of 4G devices – 4G Dongle, 4G MiFi and CPE (Consumer Premises Equipment) including Branding, GTM and Tertiary by the retailersLaunch of “Idea Device Store” (www.ideacellular.com/devices) – Conceptualization and execution to improve 4G smartphone penetration in Idea NetworkLaunched “Idea Smartphone Offer portal” for segmented 4G smartphone acquisitionMaintaining key KPI including Net Setter revenue growth (Dongle/ MiFi) of 36% in FY16

Product Manager(Prepaid)-MBB (Mobile Broadband) Marketing: - Responsible for customer segmentation and product & process innovation driven revenue enhancement programs by integrating learning from data analytics with market and consumer insights- COMMUNICATION IS THE KEY: Using different modes of Communications to promote ‘Right Offer to the Right Customer at the Right Time’.- Manage and maintain prolific revenue growth of Prepaid Recharge Portfolio with a Product Line of 25MB–25GB 2G and 3G Prepaid data recharges.

-Maintaining 3G Network KPI on daily basis to improve 3G network performance of Vodafone network in Maharashtra&Goa Circle.-Client relationship (Sales and Marketing team) and interaction and resolution of technical queries raised by TSG(Technical Support Group),Relationship Managers and HNI customers

- CRM maintenance and network query resolutions for Vodafone customers in Maharashtra and Goa circle.- Maintaining CSF and KPI on daily basis to improve 3G/2G network performance of Vodafone network.- Client relationship (Sales and Marketing team) and interaction and resolution of technical queries raised by Relationship Managers and HNI customers