• Responsible for the product lifecycle for a multi-million dollar/year web-based consumer-facing product. Working on the overall strategy and execution of products with the leadership team.• Manage product roadmap, new features roll-outs from conception to execution which directly impacts PnL. • Works closely with the technology team to evangelize product features right from requirement gathering, UX design and final execution to enable more than a million global customer experiences• Works very closely with Cross-functional teams (Paid Marketing, SEO, Digital Automation, Sales team) to enhance productivity and meeting business targets. • Proficient in A/B testing and data analysis to determine product performance and ROI with knowledge of diversified toolset like Jira, Google Analytics, Trello, etc.

• Managing Product end to end life-cycle, Product procurement to Product performance.• Define product requirements, develop business models, and determine support requirements and processes to ensure the success of the product• Aliasing between operations, Technical and marketing team for smooth functionality.• Market analysis and data crunching for product performance and development.• Coordinating with IT Team for structuring and refining technical back-end operations.• P& L Management of Product for omnichannel growth.

E-Commerce Marketplace , Brand Development ,Digital Marketing ,Affiliate Marketing• Building Brand by increasing its online presence.• Driving Business for E-commerce Platform verticals for Bewakoof.com• Screening potential business deals by analyzing market strategies.• Evaluating the business ideas according to the company criteria & advising on E-commerce Solutions & scoping the project.• Product Behavior analysis and Data-Driven sales.• Devising & implementing the strategy for meeting sales performance targets• Performance Marketing: Lead generation activities, E-commerce - channel management, Analytics, Reporting & optimization basis stringent ROI targets.• Overseeing strategy and performance of Affiliates, Strategic Alliances, Couponing, CRM for Marketplace channels.

Product Development & Technology Training• Educational Consultant for leading Mumbai colleges.• Android Application Development Trainer and Developer.• Product and Content Management.• Strategic Consulting, including business plan & sales strategy development.