RummyCircle is Games24x7's flagship brand and India’s largest online rummy site.1. Acquisition: Devising & Implementing strategies for new user acquisition in multiple geographies.2. Onboarding: Driving end-to-end funnel optimisations to simplify user experience from ad click to becoming an engaged real-money rummy player3. Content Intelligence: Bringing data-driven insights on content & messaging to improve funnel conversions from ad click to deposits, enabling top line growth metric to grow

Senior Analyst - Marketing [Appliance Repairs]1. GTM Strategy & Execution - Driving new user acquisition across the Homes vertical of Urban Company. Supporting the overall digital needs of the business with multiple channels including YouTube (AdWords & DV360), OTT & TV. Planning and executing the overall Go-to-Market strategies for Appliance Repair categories like - AC Service & Repair, RO Repairs & Servicing etc. 1.1 RO Servicing & Repair - Launched a brand new category - RO Servicing with the objective to increase UC’s penetration into the RO After Service Market from 0.9% → 2.2% by CY’23, hence effectively building a second leg to the appliance repairs business [150Cr+ Yearly]. 1.2 Video Consultation - Currently in the process of strategising the launch of a brand new disruptive product for the Indian market - Appliance Repair via Video Consultation. Pilots + Consumer Immersion exercises showcase potential of 2X growth via Video Consultation in H2’21.Senior Analyst - Marketing [Salon, Cleaning & Massage Services]1, CRM Channel Owner -Looked after CRM Planning, Execution and Experimentation for Salon, Massage & Cleaning Business. Drove various sales across India from digital POV, like Salon Spree, Big Home Rush & Festive Sale.2. Post COVID Customer Reactivation - Owner of complete reactivation efforts for getting our dormant user base back on the platform.

Working on fulfillment & experience challenges on the platform across all verticals and cities.Instrumental in solving key problems faced by partners on a day-to-day basis (On Job Related, Supply Chain Issues, Monet & Payment etc.) through the application itself, hence reducing contact rate & cost drastically.Responsible for setting up & leading a team which centrally worked to ensure that partner churn is kept under control.

Started my own Podcast!

About UrbanClap - UC is India’s largest home services marketplace. It helps customers hire trusted professionals for all their service needs - from plumbers to photographers, beauticians to yoga trainers. It has more than 100,000 trusted and verified professionals on the platform that serve more than 300,000 customers each month, across all major metropolitan cities of India.