Freelance Digital Strategist And Copywriter
Leeds, United Kingdom
In April 2018, I began working on a short-term freelance contract with Leeds-based marketing agency, Fractl. My role was to develop a content strategy doc for one of the agency's clients before delivering the copy within a set time frame. Taking competitor analysis, keywords, search trends and UX design into account, the strategy resulted in the creation of a 40,000 word guide, focusing on a range of niche topics relevant to the sector in which the client operated - in this instance, online gaming and gambling. During my time at Fractl I worked closely with the agency's design team and Creative Directors, before delivering the content on-time and with minimal amends. Testimonial from the client: "Alex is very easy to work with and is a really nice guy. His significant agency experience really shows, which is so useful because you can speak with a shorthand that you can't with some other freelance writers who have never managed or directly worked with clients”