Career Focus: Strategic Marketing Analytics, Demand Generation & e-CommerceLeadership: Passionate about building a world-class marketing organization and achieving scalable revenue growth by emphasizing well-rounded process, measurement and analysis. I provide strategic analytics advisory and technical program management for marketing and sales leaders focusing on customer behavior insights to accelerate revenue growth and streamline execution of tactical marketing calendars.Results: My previous in-house marketing experience includes responsibility for optimizing marketing decisions leading to over $500M in annual revenue with $35M in advertising spend and achieving nearly 300% revenue growth over a four-year period. I have over a decade of P & L responsibility producing double-digit revenue growth via digital marketing lead generation across a variety of sales channels including, e-commerce, inbound/outbound call centers and B2B business development.Specialties: demand generation, e-commerce, revenue modeling, web analytics, customer lifecycle management and digital marketing including search engine optimization, pay-per-click, social media, and content marketing.
Listed skills include Online Marketing, Marketing Strategy, Lead Generation, Strategy, and 45 others.