Pohjola Rakennus Group is a Finnish family-owned construction company that operates in six different regions in Finland. PRG is one of the Finland’s largest construction companies and main focus is on the construction of apartment buildings.As a Marketing Project Manager at Pohjola Rakennus I had the responsibility of the marketing actions of multiple regional construction projects. The marketing responsibility scope was the whole cycle from the approval of the area project to the last apartment being sold. I was also responsible of the marketing budgets with these regional construction projects. I planned and executed the marketing materials and advertising campaigns on my own or together with partners and project team. The marketing work itself was very tactical and also very branding. Branding level happened especially when there were a large regional construction project starting and the whole residential area must be branded.

Making sales happen using the means of marketing - that was my job described in a nutshell. I was part of Kojamo’s efficient and talented marketing and communications team. Kojamo offers high-quality rental apartments, marketed under the Lumo brand.In my work, I had the overall responsibility for the housing marketing and advertising of Lumo homes. I worked as a marketing project manager managing multiple marketing projects and marketing campaigns at the same time. These marketing projects included a lot of creativity and accuracy with the marketing materials, topnotch cooperation with the sales department and excellent project management skills.Multichannel advertising was a big part of my work. Every new or renovated Lumo building is different and it always needs its own unique advertising angle. Both, in-house and cooperation with the media and advertising agencies I produced the best and the most efficient marketing campaigns. Mostly the campaigns were digital but OOH advertising was there too.Growth hacking - that was one of my favorite ways of doing work. We had a growth hacking team at Kojamo and I was very excited to be part of it as a growth marketer. With this hacking team we tackled many challenging cases, tested new and wild ideas and learned from our testings.Producing beautiful and high-quality marketing materials was also an important part of my work. It could have been visualizations, virtual stylings, 3D modelling of the homes, drone videos, etc. Really interesting for me were new ways of showing homes like a full digital property demonstration and augmented reality (AR) possibilities.

Kojamo’s mission is to create better urban housing for everyone. The strategy is to focus on the seven Finnish growth centres and high-quality rental apartments, marketed under the Lumo brand. My main duties are to be responsible of the marketing and advertising processes regarding to the new and also renovated Lumo apartments.Essential at my work is to do top-notch cooperation with our sales team, and also plan, develop and implement marketing actions which increases and ensures the sales. Headlines of the topics I mainly work with:- Project management and development- Marketing campaigns of Lumo Houses (in-house and with media and advertising agencies)- Produce marketing materials- Facebook, Instagram and YouTube (organic and ads)- Visualization and virtual styling of the homes (with partners)- Video production and copywriting

Video production was first my dear hobby and then it turned to a part-time company. I produce videos from scratch to publish.

Helsingin Ekonomit is the largest regional association of the Finnish Business School Graduates. As a Communications Officer I was responsible of the association’s communication and marketing actions - planning, development and implementation. I set goals and used analytical data to increase the success of these different communication and marketing actions. I was responsible of our social media accounts and I planned and produced content. I was responsible of the www.helsinginekonomit.fi -website (Wordpress, SEO), email marketing (Apsis) and the visual look of the association. I worked as a responsible editor of HEKO -print magazine side-by-side with the editor-in-chief. I was responsible of the magazine’s digital version.I produced content by layout and graphic design, writing articles, photographing and producing videos. Adobe Creative Cloud -apps was my good friend.

As a Client Relations Specialist at Suomen Ekonomit (The Finnish Business School Graduates) I worked as a part of the client relations team. I was responsible of leading the national network of regional associations.Multichannel communication was very important part of my work. My main goal was to make sure that every board member in every regional association had the best knowledge, on right time. I produced educational material for the board members in various means. These means were e.g. events, webinars, videos and literature.I travelled around Finland to visit and train the board members. I was the first contact person from Suomen Ekonomit to the board members and I supported them in every way it was possible to make their voluntary work easier.

At Zalando I worked in an international environment for the Finnish Market. My main duty was to be the first contact person for Zalando’s Finnish speaking customers. I provided also customer service in English and Swedish. My philosophy as a Customer Service Agent at Zalando was to provide the best customer experience (CX) in every situation.

Persona Consulting Nordic is a management consulting company that is part of the international Persona Global organization.I worked with the topics of customer experience and sales management development. I booked sales meetings by cold calling, prospected leads and supported the sales and marketing actions.I organized and helped with the preparation of coaching projects and workshops. I collected background data and analyzed results.

I gave study counselling and guidance for business degree students. I was responsible of the communication for business students (email and website). I organized events to produce more collaboration between business students and the Faculty employees and I also developed study counselling in general.I was part of the tutor selection team and I was responsible also of the tutor training. I oriented freshmen (Finnish and International students) at the beginning of their studies.Working language was Finnish and English.

As a Financial Assistant at Terveystalo I conducted various different financial tasks, e.g. account receivables and payment transactions.

At Danske Finance (Danske Bank) I worked at the Lease Department that was leasing vehicles and business equipments for corporation clients. I prepared the lease contracts and worked as a Customer Service Representative.

At Sodexo I worked at the company’s Finance Department. My duties included various tasks that helped the financial administration from the sales reports auditing to reconciling the balance sheet accounts.

Prakticonova Oy is a healthcare company. Company’s employees are mainly Doctors of Medicine (M.D.) and they work in various medical centers around Helsinki area.My role as a Financial Assistant was to assist with the company’s bookkeeping. I was responsible of the company’s invoicing and accounts receivables.