Proven ability to understand customer requirements and translate intoactionable project plans. Dedicated and hard-working with a passion for Big Data.
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Senior Customer&Marketing Insight AnalystYves Rocher Türkiye Sep 2023 - Mar 2024• Design and improve the customer service journey across multiple touchpoints (phone, e-mail, digital platforms, mobile app and social networks),• Define the annual research plan in line with the company's strategic priorities and needs,• Design all of the Customer/Market/Sector/Competitor researches which are needed for the company's senior management and business units to enable them make the right business decisions with big data analysis reports to carry out these researches… Show more • Design and improve the customer service journey across multiple touchpoints (phone, e-mail, digital platforms, mobile app and social networks),• Define the annual research plan in line with the company's strategic priorities and needs,• Design all of the Customer/Market/Sector/Competitor researches which are needed for the company's senior management and business units to enable them make the right business decisions with big data analysis reports to carry out these researches, analyze the results and present to management,• Investigate new approaches and technologies that improve customer service.• Monitor multiple sources of Voice of the Customer (VOC) to identify and assess gaps in the customer experience,• Experience in analyzing large data sets independently and being able to provide data-driven recommendations for recurring VOC reports,• Analyze market statistics/reports to determine new trends and bring recommendations to the business units accordingly and communicating analysis results and of with related stakeholders,• Work in collaboration with and manage 3rd party partners and suppliers that are involved.• Work as a liaison between all departments including sales channels and customer service teams.• Responsible for coordinating, processing &interpreting the delivered data from market,• Examining big data sets in order to grasp market dynamics and trending values,• By using analytical capabilities, transforming data into actionable business insights. Show less -
Creative Research ManagerFuturebright Group Jan 2023 - May 2023• Client relationship management in one or more sectors and client groups.• Responsible for understanding and organizing all the requirements that may be part of the solution for the current client problems.• Proposing the appropriate solution to client's marketing questions.• Coordination and management of research projects of more than one client group.• Coaching, guiding and sharing his/her expertise with other team members• Carrying Future Bright product portfolio to the… Show more • Client relationship management in one or more sectors and client groups.• Responsible for understanding and organizing all the requirements that may be part of the solution for the current client problems.• Proposing the appropriate solution to client's marketing questions.• Coordination and management of research projects of more than one client group.• Coaching, guiding and sharing his/her expertise with other team members• Carrying Future Bright product portfolio to the client• Creating appropriate project designs using Future Bright research models based on clients’ needs• Construction and oral realization of the presentations and giving insights to the clients.• Data analysis by statistical methods• Preparation of the analytical reports Show less -
Senior Creative Research ExecutiveFuturebright (İstanbul&Dubai) Feb 2020 - Dec 2022Istanbul, Turkey -
Senior Crm Analytics SpecialistWatsons Turkey Jun 2019 - Feb 2020Istanbul, Turkey• Analyze big data and generate customer insights to advise solution and presenting this insight back to stakeholders,• Make recommendations based on data analysis to improve processes, increase sales & customer satisfaction,• Design and deploy advanced analytics models, create ad-hoc and automated reports,• Work closely with internal units to produce more efficient and effective strategic decisions by the help of customer analytics,• Understand customer profiles and consumption… Show more • Analyze big data and generate customer insights to advise solution and presenting this insight back to stakeholders,• Make recommendations based on data analysis to improve processes, increase sales & customer satisfaction,• Design and deploy advanced analytics models, create ad-hoc and automated reports,• Work closely with internal units to produce more efficient and effective strategic decisions by the help of customer analytics,• Understand customer profiles and consumption behaviors to increase customer loyalty. Show less -
Data Executive, Retail & Consumer IntelligenceIpsos Apr 2018 - Jun 2019Istanbul, TurkeyDelivering actionable consumer panel data to provide insights andrecommendations to clients through customization and modelling. (coding withSQL, R) -
Modeling Analyst, Advanced Analytical ConsultingNielsen Jun 2017 - Jan 2018Istanbul, TurkeyAdministering practical insights and support to clients through customization andmodelling of Nielsen data. (coding with SAS) -
Sales Report Specialist, General ManagementCarrefoursa Jul 2015 - Oct 2016Istanbul, TurkeyPreparing montly, weekly and daily turnover reports and monthly presentations following weekly turnover of promotions, product stock and inventory. (with using SAP BW)
Tuğçe Ceylan Skills
Tuğçe Ceylan Education Details
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Statistics -
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International Relations And Affairs
Frequently Asked Questions about Tuğçe Ceylan
What is Tuğçe Ceylan's role at the current company?
Tuğçe Ceylan's current role is Senior Customer&Marketing Insight Analyst.
What schools did Tuğçe Ceylan attend?
Tuğçe Ceylan attended Yildiz Technical University, Hacettepe University, Anadolu University.
What skills is Tuğçe Ceylan known for?
Tuğçe Ceylan has skills like Powerpoint, R, Spss, Sap, Reseasrh, Data Analysis, Market Research, English, Sas, Statistical Data Analysis, Minitab, Microsoft Office.
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