- Collaborate with internal stakeholders on developing content and design briefs for engaging social media posts.- Brainstorm and craft compelling contents for various communication channels, including in-app notifications, push messages (ZMS), ZaloPay website, and trending platforms like TikTok.- Assist in developing communication strategies for impactful promotional campaigns like "Đập rương trúng lớn", "Úm ba la, Quét mọi QR mở ra 23 TỶ" and "Boom Boom - Nổ deal mừng sinh nhật".- Manage and supervise content creation of KOLs to ensure brand alignment and messaging consistency in KOL content.

Let's On Air (LOA) is an annual creative competition implemented by the Student Communication Group - S Communications under the Student Union of the University of Economics Ho Chi Minh City.The competition comprises 3 categories: Photo Story, Print Ad, Social Video. My responsibilities (Instagram Management):- Planning timeline for Instagram posts adapted from Facebook's timeline.- Creating contents for Instagram posts, updating real-time event's activities on Instagram's story.- Design briefing for Creative Team to design and execute.- Copywriting social media’s posts.