Tom Van Laer Email & Phone Number

Sydney, NSW, AU

Sydney, Australia

I actively support Head of Discipline Dr Stacey Brennan by spearheading our academic research strategy and making pivotal decisions that align with the Business School's strategic priorities. My role involves crafting innovative research agendas and fostering an environment that encourages scholarly excellence and collaboration. I demonstrate robust.

Sydney, Australia

I lead a distinguished research programme focused on the intricacies of storytelling, consistently publishing in premier international journals. My educational contributions are highlighted by my role in developing and teaching persuasive communications courses within top-tier bachelor's and master's programmes. I extend my impact beyond academia by.

Duluth, Minnesota, United States

I spearhead initiatives to recruit and retain qualified members for the Association for Consumer Research (ACR). I oversee a dedicated membership committee, ensuring effective management and enhancement of member benefits to boost satisfaction and engagement. My role involves analysing membership data to identify trends and provide strategic insights to.

London, United Kingdom

I was promoted to Reader of Marketing at Bayes Business School (then Cass) thanks to my distinct contributions to narratology. In this role, I significantly enhanced the university's reputation by leading advanced educational initiatives in digital marketing and spearheading impactful research in storytelling and consumer behaviour. My efforts were pivotal.

London, United Kingdom

I significantly contributed to the academic excellence and strategic goals of the institution. I played a pivotal role in managing admissions for the Master in Marketing Strategy & Innovation, ensuring high-quality intake in collaboration with Course Director Dr Marius Lüdicke and admissions staff. My leadership extended beyond administrative duties.

My visit allowed to improve the quality of a joint working paper on narrative consumption (Orazi & van Laer 2023) and give a presentation on the latest developments in narrative theory.

Sydney, Australia

I visited the University of Sydney from December 2014 to February 2015, from November 2015 to January 2016 and during April 2016 to explore research collaborations with colleagues within the Discipline of Marketing and to present my research as part of the Discipline's Research Seminar Series.

London, United Kingdom

I enriched the academic landscape through a series of impactful publications, enhancing global understanding of consumer behaviour. I fostered a vibrant academic environment by hosting international researchers, promoting cross-cultural exchange and collaboration. My contributions extended to curriculum development, where I designed and delivered.

Maastricht Area, Netherlands

I immersed myself in the complexities of marketing, mastering robust research methodologies and advanced theoretical frameworks. I specialized in storytelling, social media, and consumer behaviour, developing a nuanced understanding that enhanced my analytical acumen.

Maastricht Area, Netherlands

I spearheaded the development and execution of a robust communications strategy, enhancing Maastricht University's branding and visibility on a global scale. My responsibilities included crafting compelling communication materials that resonated with diverse audiences, vigorously promoting the institution abroad to attract top-tier talent and partnerships.

Sydney, Australia

I visited the University of New South Wales (UNSW) from January to April 2010 and during December 2010 to conduct short-term research as part of my PhD programme. The visits allowed me to gain research experience at UNSW. Whilst conducting research at UNSW, I had access to a mentoring supervisor, Dr Mathew Chylinski.

Nijmegen Area, Netherlands

I diligently supported the Department of Language & Communication's academic research by conducting thorough literature searches, collecting vital survey data, and performing essential preparatory tasks for scholarly publications. Simultaneously, I bolstered the department's educational initiatives by meticulously assembling study materials and.

Knoxville, Tennessee Area

I led a pivotal project on intercultural awareness. This role involved crafting hypotheses, designing and conducting experiments, and data collection and analysis. The experience developed my capacity to manage complex projects with precision and a keen intercultural insight.

Doctor Of Philosophy (Ph.D.), Marketing

Master’S Degree, Communication And Information Sciences

Major in Business Communication Research Major in International Business Communication