Teresa Bennett Email & Phone Number

Greater New York City Area

+Supports Branding for iconic Central Park by greeting international/local visitors.+Provides sightseeing recommendations & mapping directions inside the 843-acre Park +Participates in webinars & lectures to inform on Visitor experiences+Mentoring incoming volunteers as needed

Long Island City, New York

+Managed end-to-end acquisition marketing for co-branded credit cards including creative & offer changes for the Expedia travel card.+Tech proficiency with IBM Cognos to create unique URLs for tracking/reporting results of digital campaigns for Partner site expedia.com+Organized documentation/legal approval process for Campaign executions using CRM workflow software +Managed Sapient digital agency for creative banners & landing pages for Expedia.com partner

New York, Ny

+Hired to support direct-to-consumer marketing campaigns promoting International Programming TV packages targeted to ethnic consumers. International Subscriptions increased consumer revenue & contributed to strategic TV bundles.+Managed multi-lingual direct mail creative strategy to cross-sell/upsell product offers, grow revenue and increase loyalty. Executed CRM retention tactics using Aprimo data segmentation and optimitized lists. +Created Sales collateral materials in support of Launch campaign.+Provided multi-cultural expertise to plan targeted media/creative and launched new Asian-Programming Packages with bundled pricing. Product goal was exceeded at over 1,000 gross calls for an efficient Print Cost-per-call of $25, while online banners drove responses to meaningful content at TWC.com +Collaborated with NBC Universal Media to launch the TWC international Phone product.

New York, Ny

+Worked with Ogilvy One and Kern Direct agencies to create digital assets & deliver multi-touch, multi-channel, multi-tactic campaigns to global marketing stakeholders in support of lead pipeline delivery plans.+Moved projects forward against targeted launch dates by facilitating team collaboration among cross-functional stakeholders in Offer marketing, Analytics, and Telemarketing. In 2006, supported the launch of a new product “Duet” with an integrated strategy using Email and Direct Mail tactics that resulted in 250,000 new users and generated $300 million in revenue.+Project-managed survey program and call monitoring with the global Telemarketing group and used SAP's Business Intelligence reporting platforms. Presented metric “quality scores” to Executive Sales Teams in Asia, Europe, No. America. +Developed email/drive-to-web content on sap.com for products targeted to C-level suite with relevant versioning for list/offer/creative.

New York, New York

+Proactively managed fast-paced retail marketing programs to support acquisition/retention campaigns & delivered targeted revenue goals for bundled wireline calling plans and high-speed Internet. Highlights:+Produced targeted Print, DM, Out-of-Home which in 2005, resulted in 41,000 new customers and met targeted revenue of $45 per-month per customer.+Supervised agency resources including media planning to optimize advertising and drive inbound calls to sales channels. Achieved 134% sales attainment for a new product/DSL campaign.+Implemented an integrated database marketing strategy which in 2005, achieved 26,000 net new responses and over 7,700 customer sales for DSL. Utilized proprietary research and in-house database tools to deliver targeted ethnic messaging across multi-media. +Collaborated with Customer Sales/Service Center for Product Job Aids, Advertising Training Materials, and bilingual DSL "how to" brochures. +In 2003, produced an ethnic Brand awareness campaign utilizing consumer market research for targeted messaging strategy and tactics; effectively positioning Verizon from a local phone provider into an International Long Distance communications company (with merger of NYNEX, Bell Atlantic & GTE.)

New York, New York

+As Senior Account Exec., orchestrated quarterly direct response advertising & brand awareness campaigns for leading telecom and financial clients: AT&T, Census 2000, USPS, and Citibank.+For AT&T, utilized DRTV to promote international long distance calling to targeted segments and achieved a 60% market share objective.+Launched an integrated multi-cultural brand campaign for the U.S. Census, which resulted in increased participation for minority segments for Census 2000.

Master Of Arts (M.A.), Broadcast & Cinematic Arts

Bachelor Of Arts (B.A.), Mass Communications