With nearly two decades of diverse, cross-media experience (Digital, Print & Television), I specialize in building new teams, creating & launching new products & deep storytelling.A journalist turned communications professional, J specialise in digital storytelling for new age brands. At Adfactors PR, India's #1 communications consultancy, I work with a diverse team of technologists, storytellers and public relations specialists to help brands and professionals narrate their stories. Till mid-2019, as Co-Founder & Editor, I was responsible for driving strategy and editorial at HomeScreen Network (HSN), a Bangalore headquartered regional media startup funded by some of India's marquee investors. Previously, I was with The Economic Times where I headed technology news coverage for the newspaper and ETtech.com. As tech editor, I have had the pleasure of interviewing that who's who of the technology business globally, be it Michael Dell, Sundar Pichai, Satya Nadella -- to name a few. In the past decade or so, I have played key roles in the launch of a leading business magazine, the re-launch of the weekend edition of India’s largest selling business newspaper and driving online & data journalism across a media conglomerate. I also have 10+ years of long form writing experience across beats from Information Technology to Politics and have explored the whole gamut of storytelling from breaking news to human interest stories.