Tw Tan Email & Phone Number

Devo Asia Sdn. bhd. is the appointed Sales Representative for LG Surveillance System for Asia region. It's main objective is to create a strong network of exclusive distributor for each region within Asia. We define each region as individual market and approach differently to its market needs and potential.Our responsible is ensure LG products always retain market competitiveness and its LG presence with the Asia region.And my role of responsibility is to ensure above requirements are to be accomplish.

Consultation and contractual work including security system, POS system design, warehouse layout, workflowplans, packaging equipment and storage racking system mainly for subsidiary company LOGO fashion. Alsoprovide consultation for inbound and outbound logistic: Sea, Air and Land.Including the inventory system linked to Finance/ Accounting Department for stock updates and costing. Final project completed was a 10,000 sq feet (930 sq meter) warehouse built in USJ 1, Subang Jaya, MalaysiaDue to budget constraint, the warehouse was completed in 2 stages and successfully implemented over thetime period and 5% lower than budget forecasted.

Responsible for sales and Annual Operating Profit for Honeywell security systems Work closely with appointed System Integrators to achieve quarterly sales target. Project management.

Malaysia

Responsible for Sales and business development for LG surveillance systems.Implementation of LG Partners program to achieve wide distribution in MalaysiaCoordinate with System Integrators and LG Partners to develop LG solute program to end usersAchievementSales Growth from RM 1.8mil (2010) to RM 3.7 mil (2011). Target Sales for 2012 is RM 4.5 mil. By 2nd quarter, sales achievement exceeded RM 2.6 mil.Developed 6 LG Partners nationwide, contributing more 60% monthly sales.Implementation of Customer Service department to enhance after sales service and improved service stock

Representing as the key personnel for China operation. Managed all Departments: Production, Finance, Technical team, Marketing and sales function to ensure the yearly turnover sales of RMB 9.5million (USD 1.4 million) with net profit of 15%. AchievementsAchieved 80% sales target by the 3rd financial quarter of 2009. Cost of operation reduced from RMB 150,000 to RMB 90,000 per month. Sales increased from RMB 750,000 to RMB 800,000 per month within 3 months in the 1st quarter financial year.Production capacity increased 30% with workforce reduced 50%appointed 5 new distributors within Guangdong Province generating sales of RMB 100,000 per monthDeveloped a Customer Service team to reduce customers' complaints and generate sales leadsProject successfully completed in Macau: Hovione Pharmaceutical Co. And awarded USD 64,000 contract on all production flooring in Hovione, Macau.Project coordination on all operation matter. Ensuring the top management short terms objectives are achieved within the set time frame.Restructure the entire company operation: Production, Logistic, Sales, Marketing: "Cost down, improve sales: profit up"Prepare reports and assist Management in terms of sales, cost of production, product quality, P&L and other operational matters.Study the existing market and competitors. Increase sales and sustain competitivenessSales drive by expansion of product line and promote new products.Project management from suppliers, applicators and customer. Cost effectiveness and project efficiency implemented.

Managed all Marketing and sales function including expansion of product line, branding exercise and incentive scheme for sales team.Introduce new product range Environmental Friendly Waterproofing System and achieved sales of USD100,000 within 3 months of the product launch.

Personnel: 13Job responsibilitiesManaged projects with NHA (Government) on the low cost housing in Pattaya, Bang Na.Ensure sales target and payment transaction are met monthly, quarterly.Prepare reports and assist Management in terms of sales, cost of production, product quality, P&L and other operational matters.Prepare market report on customer base and construction industries in ThailandBuild rapport with NHA(National Housing Authority) and existing customers (mainly Malaysian contractors)Analyse the entire business strategy and assist in top management decision.AchievementsEnsure all collection from customers total : 15.6 million Bahts. Sales of assets, payment to debtors and closure of the entire operation.Assist in the sales of company and oversee smooth transaction to the new owner.Reason to transfer: Company was sold off. Transfer to Malaysia company to handle Marketing Managed all sales support areas, including project management, product training and product development, for project reseller or direct user. Supervised staff of 13 and USD 1.5 million budget.Introduce payment incentive and achieved payment collection. Monthly collection improved from USD 100,000 to USD 120,000 Ensured the Sales of assets, Personnel retrenchment and closure of the entire operation ahead 3 months of the planned schedule. Costs saved : USD 20,000.

Industry: Consumer electrical, Television broadcast relatedTotal Company size: 380 employeesReport directly to Regional Marketing and Sales Director all corporate sales to financial institution, Government sector, Hoteliers, Building owners, commercial users including MDU project management, product training. Achieved sales in Berjaya property and hotels of 925 sets of set top box. Develop two major accounts with banks (Standard Charter and Ambank) to joint promotion on nationwide promotion

Industry: Consumer electricalTotal Company size: 65 employeesSales Turnover per annum: USD 40 millionManaged 3 departmental head position: Marketing, Modern trade sales and customer service. On Marketing :product development, monitoring stock movement and product positioning. Other functions include coordinating with suppliers, project sales, government projects (JKR), corporate sales, ensure customers' positive response on service.Implementation of customer oriented service system and achieved 97% customer satisfaction.Developed customer service department to attend to all complaints (nationwide) in 48 hours respond on the date of complaint and achieved below budgeted expenses for after sales claims. (Budget: 2%, achievement: 1.2%)Develop a New Turnover Bonus scheme for distributors that further increased sales from RM 61.8mil to RM 73.3 mil.Company margin increased 1.7% through introduction of new product line and mix of product sales.

Supervised sales and marketing coordination, product promotion and incentive program. Worked with 25 sales staff. Handled all communication with sales staff. Supervised office staff of 3.Develop a new stock balance and sales margin report. Consistently, management able to forecast sales, increased margin from 16% to 21% and reduce costs.Launched 2 new range of product and captured additional 15% market share in decorative fan market

Bachelor Of Commerce, Marketing

This includes a 6 weeks study tour in Illinois, United State of America. It requires us to understand the scope of marketing.

Diploma, Marketing

Foundation Year, Year 11 and Year 12