Tara W. Email & Phone Number

Ontario, Canada

Develops copy for various promotional and brand programs across multiple channels (including print, web, social, eNewsletters, digital, video, product packaging and owner's manuals). Creative writing, accuracy of content, editorial consistency and correct brand positioning are top responsibilities. · Am a creative problem-solver and adept at negotiating key deliverables with exceptional quality and proficient speed· Collaborates with cross-functional teams to ensure copy consistency… Show more Develops copy for various promotional and brand programs across multiple channels (including print, web, social, eNewsletters, digital, video, product packaging and owner's manuals). Creative writing, accuracy of content, editorial consistency and correct brand positioning are top responsibilities. · Am a creative problem-solver and adept at negotiating key deliverables with exceptional quality and proficient speed· Collaborates with cross-functional teams to ensure copy consistency across channels. Partners with creative designers, vendors, agency partners, and marketing project managers to deliver on project objectives· Write and proofread promotional, editorial and product copy for all assigned categories and media channels; includes print, web, social, eNewsletters, digital, video, editorial content, PR opportunities, product packaging and owner's manuals· Interpret creative briefs and bring the brand’s vision to life through creative copy that is consistent with the brand platform· Deliver copy that is accurate, adheres to corporate/federal/provincial advertising regulations, accessibility requirements and meets deadlines· Comfortably vary voice, style, and other characteristics based on the objective or target audience of the brief while still adhering to brand tone of voice· Collaborate with creative designers, marketing leads, merchants, translators and legal and incorporate their direction and feedback when required· Research vendor and competitor sources to develop copy that meets the objectives of the brief.Create/maintain copy database and/or libraries Show less

Ontario, Canada

• Wrote effective advertising for company flyers, inserts, point-of-purchase (POP) signage, brochures and other special projects.• Ensured campaigns were in alignment with corporate brand image, strategies, market demographics and partnerships.• Assured that all advertised offers and claims were in alignment with applicable advertising laws.• Confirmed all projects were within strict deadlines and met required criteria.• Mentored, managed and delegated tasks to other… Show more • Wrote effective advertising for company flyers, inserts, point-of-purchase (POP) signage, brochures and other special projects.• Ensured campaigns were in alignment with corporate brand image, strategies, market demographics and partnerships.• Assured that all advertised offers and claims were in alignment with applicable advertising laws.• Confirmed all projects were within strict deadlines and met required criteria.• Mentored, managed and delegated tasks to other copywriters.• Hosted weekly coaching sessions, assessed and completed employee evaluation and performance reviews quarterly, bi-annually and annually.• Advised on pricing terminology and legalities for compliance with both in-store and online advertising while ensuring a consistent, overall customer experience.• Developed impactful content consistent with the brand position and voice.• Influenced creative elements in all channels including supporting Customer Relationship Management, social, video and any other media (blogs, online editorials etc.).• Drove organizational communications requirements to positively influence OEM relationships and recruitment efforts. Show less

Bachelor Of Professional Arts In Communications, Graduated With Distinction

Advertising, Graduated With Honours