While pursuing my Master’s, I wanted to apply my academic knowledge to meaningful projects. Through Minite.works, I found a freelance opportunity at Track Software, offering the ideal environment to contribute and grow.Working 16 hours a week, I gained deeper insights into the company while improving efficiency in sales activities, managing client relationships, and elevating Track’s brand with creative initiatives like the Track Talks video series.As a Small and Medium-sized Enterprise (SME), Track provided the perfect platform to learn, consult, and significantly boost my professional experience.

Completing the half-year Minor at Tilburg University left me with a gap before starting my master’s program in September. Inspired by a Business Challenge at Radboud University centered on Latin American business, I chose to fill this gap with a work experience abroad. I chose Medellin, Colombia as my destination. Over five months, I worked with a team of ten marketing specialists on consulting projects for American B2B SaaS companies. My main responsibility was lead generation, where I focused on strategies such as email marketing and uncovering opportunities on platforms like Upwork. This area of marketing was new to both me and Effiqs. As we developed in this field, we were able to benefit both our company and, eventually, our clients. Exporing this type of cold outreach allowed my to inprove my ability to tailor communication for diverse target audiences.This experience not only enhanced my marketing expertise but also fostered personal growth, teaching me how to navigate new challenges and thrive in diverse professional settings.