I am passionate about brand and brand messaging, exploring new possibilities and evolving brand perceptions as market expands and organization matures. Through brand, a company communicates its strength, quality, vision, future, and most of all, its uniqueness. I enjoy solving problems a brand faces, and help strategize ideas visually. Working with designers and copy writers to communicate the business objectives and its position in the market. Standardizing visual brand messages through social media, apps, website, and various marketing campaigns help facilitates customer retentions, builds healthier corporate culture, but most of all nourish the brand loyalty both from clients and employees of the organization.I tackle all of my design tasks with the brand in mind. It is the backbone of every company I worked for; consumer goods, advertising technology, social media, and e-commerce. With a solid advertising and brand agency background, I understand the strengths and challenges of working with creative teams. I have worked for various stages of organizations, including startups, experiencing three IPOs and scaling them through multiple mergers and acquisitions. I am an expert at conceptualizing brand directions, and documenting it on guidelines and corporate identities, prototyping user experiences, and managing design teams, with extensive production knowledge in graphic design.Born and raised in Tokyo, educated in Chicago, and now raising family in Hermosa Beach, California.