- Manage external agency on the planning and execution of product campaigns in collaboration with Brand and Retail teams- Oversee the creation of product content for Retail and Digital/e-Commerce teams- Develop strategy for regional executions to achieve company goals

- Manage external agency on the planning and execution of product campaigns in collaboration with Brand and Retail teams- Oversee the creation of product content for Retail and Digital/e-Commerce teams- Develop strategy for regional executions to achieve company goals

- Manage social media strategy (paid, owned, and earned) for Oakley’s Global and U.S. owned social platforms including planning, asset creation, and implementation.- Analyze performance of social content and refine strategy based off results.- Manage paid social media strategy and promoted post creation. Work with outside agency on targeting and performance.- Work with Sports Marketing, e-Commerce, Retail, Product Marketing, Customer Care, PR and other internal teams on social strategies to meet their business objectives.- Coordinate with design teams to create supplemental assets outside of brand campaigns and product stories to build out content calendar. - Create best practices and guidelines documentation for internal teams to understand how social media can impact their business.- Provide global guidance to regional teams for their social media strategy and execution.

- Manage social media strategy (paid, owned, and earned) for Oakley’s Global and U.S. owned social platforms including planning, asset creation, and implementation.- Analyze performance of social content and refine strategy based off results.- Manage paid social media strategy and promoted post creation. Work with outside agency on targeting and performance.- Work with Sports Marketing, e-Commerce, Retail, Product Marketing, Customer Care, PR and other internal teams on social strategies to meet their business objectives.- Coordinate with design teams to create supplemental assets outside of brand campaigns and product stories to build out content calendar. - Create best practices and guidelines documentation for internal teams to understand how social media can impact their business.- Provide global guidance to regional teams for their social media strategy and execution.- Established Oakley’s social media presence on Facebook, Twitter, Instagram, Pinterest, Snapchat, and YouTube.

- Managed marketing promotions- Created weekly email newsletters distributed to customer base.- Integrated with vendors’ co-promotions, events, and sales leads with product marketing.- Updated blog and product detail pages on website

- Insurance and accounts receivable manager- Developed marketing promotion that increased consumer awareness of services.