Tim Galvin Email & Phone Number

Birmingham, Michigan, United States

Birmingham, Michigan, United States

Birmingham, Michigan

Detroit, Michigan

Dearborn, MI

• Introduced and piloted portfolio integration teams that operated as their own business units for Ford— the pilot was then adopted agency-wide.
• Developed strategy and managed the execution of assets for 19 large-scale LED out-of-home video screens at the Westfield World Trade Center (NYC) with daily traffic of 300,000+ commuters and visitors.
• Led the development of the Ford VR app—a fully immersive virtual reality brand channel—from the ground up. Launched in June 2016 during the return of the Ford GT at the 24 Hours of Le Mans and served to 1M+ NY Times.
• Managed digital communications for Super Bowl LI (February 2017). The Ford Social landing page hit its highest traffic number in 24 months and video click through rates doubled, setting benchmarks.
• Successfully pitched and won the GT supercar digital launch resulting in new business and scope for WPP.

Dearborn, MI

• Flawlessly led North American launch communications for the all-new 2013 Ford Fusion; managed coordination of production across all participating Global regions: North America, South America, Asia-Pacific and Europe.
• Quarterbacked the Fusion Hybrid 360-degree communications effort for Super Bowl XLVIII (February 2014) resulting in Fusion being the ‘most searched non-lux auto during and after the game’ (kbb.com) – 810% increase in.
• Led C-MAX head-to-head launch campaign (vs. Toyota Prius) effort which helped to increase purchase consideration of hybrid car intenders by 46% and increased share in the hybrid market by 11 ppts—making C-MAX the.
• Increased prospective applicants to College for Creative Studies by 20% and achieved an 18% increase in attendance to on-campus Information Sessions with award-winning campaign.

Birmingham, MI

• Managed development of all CRM communications targeted at new and pre-owned GM vehicle owners during their three-month trial period of XM Satellite Radio and all re-launch marketing communications for the Saab.
• Selected to lead “special assignment” for Cadillac Division resulting in a nationally-aired broadcast commercial for the 2010 CTS; project inception to finish: three weeks (Dec 2009/Jan 2010)
• Created agency scope of services documents, developed staffing plans and co-negotiated fees on agency’s behalf.
• Account Director for GM Corporate reputational marketing initiatives targeted at opinion leaders.

Detroit And Dearborn, MI

• Led brand integration and the marketing launch of the all-new 2007 Ford Edge crossover utility vehicle – one of the most successful Ford vehicle debuts of the past decade.
• Managed Ford relationship with Disney/Muppets Holding Company, Inc. and “Kermit the Frog.”

Detroit, MI

• Directed the planning, development and production of GM Brand advertising communications and media.
• Partnered with product development team to design and implement ‘FLEX FUEL’ badging on all E85 ethanol fuel capable vehicles in the GM portfolio.
• Created an integrated marketing plan to raise awareness for GM’s FLEX FUEL lineup – “Live Green. Go Yellow.” – targeted at sustainability influencers.
• Coordinated across functional areas to ensure consistent brand messaging between the GM Brand and its eight vehicle Divisions – Buick, Cadillac, Chevy, GMC, HUMMER, Pontiac, Saab and Saturn.

Birmingham, MI

• Led an integration team (iTeam) of five account group reports accountable for complete brand integration between all Buick national and international marketing disciplines.
• Managed national Buick Golf advertising account and Tiger Woods relationship.
• Primary agency contact and administrator for Aerosmith/Buick relationship.

Troy, MI