Tom Holt Email & Phone Number

South Bend-Mishawaka Region

Rogue Digital is a forward-thinking digital transformation and marketing firm that empowers brands to navigate and excel in the new digital economy. With a meticulous focus on customer journey mapping, e-commerce solutions, content supply chain optimization, and cutting-edge digital integration, Rogue Digital is poised to redefine brand experiences in the digital era.

Elkhart County, Indiana, United States

Middlebury, Indiana, United States

Middlebury, Indiana

Elkhart, Indiana Area

A leadership role for the business development and management of cargo and RV related products across all Universal Trailer brands. I identify new product categories, new consumer segments and new products that will grow the revenue and profitability of the category, leads teams from all relevant functional areas to create product and market plans, then drives execution of the elements of product management and go to market strategies.

Elkhart, Indiana Area

Responsible for the brand and channel marketing strategies for the Haulmark, Wells Cargo, UltraLav, and Haulmark Motorcoach product lines.

Elkhart, Indiana Area

I Consult with clients ranging from billion dollar, multi-national corporations to local small businesses on corporate communications and marketing communication strategies.I work with executives to develop long term initiatives which increase revenue or reduce expenses.I create, implement and manage successful and measurable campaigns to increase public awareness, increase revenue and improve or maintain brand image.I advise corporations and small businesses on the creation and implementation of social media as a customer service tool, lead generation tool, consumer/ competition research tool. and the implementation of internal policies regarding social media.I consult with corporations prior to and during crisis situations on how best to communicate to various shareholders/ stakeholders as well as act as the company spokesperson to local, regional and national media.I work with private, public and non-profit organizations on creating, improving and engaging various government entities to create or improve a better working relationship/ climate for the organization.I create campaigns and managed volunteers to generate revenue for various political organizations, non-profits and charitable organizations.

Elkhart, Indiana Area

Responsible for the marketing and communications function for the organization.Created the systems to track and harvest leads for the organization which resulted in a 600% increase in quality leads for both distribution channelsDeveloped and executed the short-term and long-term brand strategy for the brand re-launch.Developed and executed the short-term and long-term marketing communication strategies for all products in three distribution channels both domestically as well as internationally.Developed and executed the most successful industry tradeshow for the organization in the recent history of the event.Developed and executed a multi-faceted product launch which involved social, digital, public relations, direct, and paid advertising which resulted in a 15% gain in the products market segment and positioned the product for substantial growth through out its lifecycle.Created and produced all marketing communications materials for the brand.Created and assisted in the development and production for all digital media including websites, e-mail marketing, social media, mobile marketing, and video production.Efficiently forecasted and managed a departmental budget of over 1 million dollars including three personnel.

Indiana, Georgia, Arizona, Utah

Managed the entire marketing and communications functions for the entire 40 plus million dollar in revenue organization which included four nationally recognized brands (Pace American, LOOK Trailers, Cargo Express, and Everlite by LOOK Trailers.Created the systems to track lead harvesting for all brands which resulted in 300% increase in quality leads for all the dealer networks.Developed the short term and long term strategies for the Pace American brand re-launch.Created, and produced all marketing communication materials for all four brands.Created and assisted in the development and production of all digital media including websites, e-mail marketing, social media, mobile marketing and video production.

The Elkhart County Plan Commission provides recommendations to the Elkhart County Commissioners on land use and zoning for the County. As Chairman I manage the public meetings and set the tone for both the public and board discussions as the relate to future land use in Elkhart County.Created budgets for the County's Building Service DepartmentManaged and ran the monthly meetings of the commission as well as the Plat CommitteeSlated the yearly executive board and developed plan commission membershipEvaluated along with members of the executive committee the Building Services Director and his staff.Responsible for a nationwide search for a new director which included the creation of a search committee and participation in the interviewing process

I work with fellow board members to develop and maintain good growth and land use practices for Elkhart County. I also assist in the management of the building services department for the County.

A full service strategic communications firm based in northern Indiana that services the Great Lakes region.

Created a marketing department which was responsible for the day-to-day marketing communications for six national brands. This included the long term strategy, production and implementation of campaigns, and evaluation of all aspects to ensure a positive return on investment.Developed, marketed and managed a new specialty product which created an additional 3.9 million in revenue for the plant which generated an additional 1.2 million in net profits for the plant.Developed two recreational vehicle product lines and one commercial product line.Created and streamlined dealer communications which resulted in decreased finished product inventory and increased sales.

I developed, created and managed all marketing activities as well as managed the sales and customer service departments.

Public Relations/ Advertising

Activities and Societies: PRSSA Sigma Nu FraternityPresident of the Public Relations Student Society of America Member of Sigma Nu.

Education record

Activities and Societies: Football, Sigma Nu Fraternity

General Education, College Prep.

Activities and Societies: Varsity Football, Varsity Track