Developing a Distinct Message for Your Unique Voice

• Created and implemented unique marketing plans for campaigns with clients in their early brand development as well as those with established brands• Acquisition partner of high-profile authors via writing innovative proposals and involvement with in-person pitch presentations • Facilitator of team positioning meetings that expanded project scope and vision• Directed a marketing and publicity team responsible for an annual new-title marketing budget of $750k• Strong understanding of the design process and responsible for the creative direction of book cover designs, in-store POP displays, ad campaigns, video production and photo shoots for nonfiction and fiction books in Revell• Communicated with national retail book buyers to brainstorm various in-store and online launch promotions for new products• Developed marketing campaigns and established close client relationships with high-profile authors including Steven Curtis Chapman, Kay Warren, Tamika Catchings, Rebekah Gregory, Dr. Kevin Leman, Lisa Bevere, Patti Mallette, Mary Beth Chapman, and Don Piper

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• Created, developed and implemented marketing plans for fiction and nonfiction books within Revell, Baker Books and God's Word divisions• Developed close partnerships and created bestselling marketing campaigns for authors including Pat Williams, Steven James, Brother Andrew and Jars of Clay• Managed publishing partnerships with national organizations to re-brand publishing programs that resulted in successful launches

• Managed national campaigns/tours that generated network publicity on programs such as The Oprah Winfrey Show, TODAY, The View, FOX & Friends, etc.• Coordinated and implemented the publicity strategies and campaigns for three divisions including Baker Books, Revell and Chosen Books• Served as event manager for Baker Publishing Group's annual industry conventions• Created and directed numerous author tours and promotional events including Baker Publishing Group’s 60th anniversary celebration and The Chocolate Café • Managed a team of publicists and agencies responsible for media bookings and author relations• Worked closely with marketing and sale departments to strategize national campaigns to launch books

• Booked national and local radio, TV, and print media for authors• Cultivated experience in writing and editing marketing copy, ad copy, & press releases