Responsible for building and strengthening customer relationships to achieve long-term goals and partnerships. Managing customer expectations to ensure project success. Work with team members to develop sales and marketing plans; including sales metrics, presentations, literature, shows and identifying new markets.

I collaborate with innovative companies to identify and develop insightful solutions for their simulation and testing needs, delivering actionable data for demanding, mission-critical applications. Supporting clients with engineering services, embedded software testing, DO-178C, avionics V&V testing, navigations, actuation testing for development and production. Establish relationships with new clients while expanding existing client business. Developed sales strategy for new and tangent markets. Provided feedback to Management on new markets and competitive market conditions.

CertTech and Wineman Technology rebranded to Genuen in April 2021.We help clients test early and accurately for better products and margins. We focus on design requirements decomposition and verification test planning; early and continuous testing to discover/correct product defects earlier in the lifecycle. Expertise from MIL through SIL, PIL, HIL. Reusing test architectures across design, production and repair; lowering development and equipment costs. Set a new standard for testing with insights from a combination of simulation, electrical and mechanical test. Maintained CRM for prospecting and account maintenance, planned and attended trade shows, developed presentations and literature. Worked closely with Engineering during the proposal process. Presented and negotiated proposals to win sales.

Responsible for sales of EOL test systems for automotive OEMs and Tier suppliers in North America. Implemented an aggressive plan of re-introducing all potential customers to company and products through open houses and factory tours. Interfaced with plant management, engineering and maintenance to improve quality and production. Established “C” level contacts and presentations into a new target market by collaborating with a stronger strategic partner, gaining credibility and access. Partnered with European Product Managers/Engineering to pursue market requirements, competition, and develop strategy to capture sales to global customers. Provided promotional material, feedback on competition and product development. Identified and visited high potential prospects. Worked with German Engineering group to recommend potential products for NA. Lead the effort to penetrate new market including developing and presenting business plan and budget to management for approval.

Responsible for global sales and strategy for laser inspections system. Worked with team to develop a company wide customer focused sales approach. Created new literature, web content, advertising, and branding strategies for products and markets. Created five year business strategy and market analysis as well as responsible for regular financial reporting to senior management. Responsibility for targeting high potential, high probability prospects and new growth opportunities.Account Manager - Balancing & Test Equipment 2003 - 2006Responsible for maintaining and developing positive relationships with automotive OEM. Major activities included managing Ford and GM and acquiring new sales. Worked to ensure both the companies and the customers goals were met while strengthening the customer relationship. Responsible for all new sales and account activity with my customers. A process that includes; developing proposals, securing POs, supervision of order release with Engineering and Manufacturing, managing changes in scope or delivery, coordinate customer buyoff and installation/delivery.

Identified, pursued and acquired business outside of major OEM accounts using cold calling, persistent appt. setting and consistent follow-up. Responsible for leading the sales efforts to introduce established products for new markets. Coordinated the proposal process with Finance and Engineering for timely, accurate quotes with solid margins. Worked with major automotive OEMs to ensure compliance with functional and safety requirements. Improved the entire sales proposal procedure eliminating costly reworks and improving margins.

Managed and coordinated activities of regional sales team. Provided professional development including guidance and training to sales team members. Directed hiring and evaluating of staff. Accompanied Sales Engineers to assist on high potential or difficult customers. Strategic planning for territory and resources.Midwest Sales Engineer (MI - OH) 1996 - 1999Implemented first self managed territory for prospecting, cold calling, appointment setting, presenting, pipeline development and field support. Consistently mined various sources generating multiple new leads and prospects. Effectively managed an inventory of demonstration, loaner, and replacement equipment assigned to the territory. Performed on-site product demonstrations, equipment installations and technical support for customer problems. Reported to management on pipeline activity, market requirements, and competition. Maintained sales database.Service Manager for North American 1994 - 1996Responsible for all service activities in North America. Developed the service department into a profit center. Hired and mentored staff to take ownership of the service group. Improved customer tracking and data collection. Provided essential support for Sales Engineers in the field. Responsible for quality control for all new equipment. Developed staff to become Sales Engineers and Service Manager.

Responsible for hiring, directing, training, and evaluating a team of technicians. Managed multiple personalities and abilities to ensure time sensitive tasks were completed correctly. Responsible for quality control for new equipment prior to shipment. Maintained service related inventory.