Cmo & Principal Consultant
Winders Consulting Group
As a "CMO for hire," my consulting practice involved overseeing marketing operations for dozens of B2B technology, media, advertising, e-commerce, digital publishing, healthcare, real estate and blockchain companies.Clients included Adadyn, BitBounce, Brand Innovators, Causecast, CloudSimple, Domuso, Dstillery, FinditParts, Fraser Communications, GumGum, Jetpack, LuxeYard, Measured, MomentFeed, Next Management Partners, Rocket Fuel, ShelterZoom, Tipalti, Troopwork, Transparent Health Marketplace, TS2 and Vaultbank, among others. Services included the following:• Content Marketing: white papers, case studies, bylined articles, first party and third party research, blog posts, infographics and corporate videos.• Digital Marketing: mobile, search, social, influencer marketing, affiliate marketing, display/programmatic advertising and e-mail marketing.• Inbound Marketing: TWG is a HubSpot-certified agency using email and marketing automation technology to generate qualified leads that result in sales. • Product Marketing: competitive analysis, product naming, feature/benefit analysis and go-to-market planning and execution.• Public Relations: media relations and corporate communications programs for today's integrated marketing mix.• Strategic Marketing: positioning, messaging, competitive analysis, market segmentation, differentiation and sales strategy.