Marketing executive specialized in strategy, brand development and integrated marketing communications programs proven to build awareness, generate leads and drive sales for digital media, advertising technology and blockchain companies. B2B marketing expertise spans brand positioning and messaging, product marketing, digital marketing strategy, advertising, thought leadership, content marketing, social media, public relations, corporate communications, direct marketing, lead generation, market research and strategic selling.Industry areas of focus include advertising technology, ad networks, e-commerce, martech/adtech, programmatic, audience targeting, display advertising, video advertising, social media, mobile marketing, lead generation, influencer marketing, affiliate marketing, search engine marketing, cause marketing, integrated marketing, luxury marketing, multi-channel networks and digital entertainment.
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Ceo & FounderThe Winders Group Jun 2018 - PresentThousand Oaks, Ca, UsThe Winders Group is a new kind of marketing agency for the gig economy. Using technology, data and a process-driven approach to curate the best independent marketing talent, we assemble virtual teams to deliver extraordinary marketing strategy, content and campaigns for emerging technology brands.See more at http://thewindersgroup.com -
Co-Founder & CeoPepper Bandits Jan 2016 - PresentThousand Oaks, Ca, UsPepper Bandits is the manufacturer of Fuegorita, the hotter, better crushed red pepper! -
Board Member And Chief Marketing OfficerNoble Profit Jun 2018 - PresentSan Francisco, California, UsConnecting sustainable business to be a force for good. Helping shift the flow of money and business to address climate change offering regenerative solutions. -
Senior Marketing AdvisorBlockchain Pr Jan 2018 - Mar 2023Decentralized, Us -
Executive Vice President - Spark Pr Consultant NetworkSparkpr Jul 2017 - Mar 2023San Francisco, California, Us -
Marketing ConsultantOpyn Market (Fka Transparent Health Marketplace) Feb 2017 - Mar 2023
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Senior Marketing ConsultantNynja Group Sep 2017 - Sep 2018Toms River, New Jersey, Us -
Cmo & Principal ConsultantWinders Consulting Group Nov 2010 - Jun 2018As a "CMO for hire," my consulting practice involved overseeing marketing operations for dozens of B2B technology, media, advertising, e-commerce, digital publishing, healthcare, real estate and blockchain companies.Clients included Adadyn, BitBounce, Brand Innovators, Causecast, CloudSimple, Domuso, Dstillery, FinditParts, Fraser Communications, GumGum, Jetpack, LuxeYard, Measured, MomentFeed, Next Management Partners, Rocket Fuel, ShelterZoom, Tipalti, Troopwork, Transparent Health Marketplace, TS2 and Vaultbank, among others. Services included the following:• Content Marketing: white papers, case studies, bylined articles, first party and third party research, blog posts, infographics and corporate videos.• Digital Marketing: mobile, search, social, influencer marketing, affiliate marketing, display/programmatic advertising and e-mail marketing.• Inbound Marketing: TWG is a HubSpot-certified agency using email and marketing automation technology to generate qualified leads that result in sales. • Product Marketing: competitive analysis, product naming, feature/benefit analysis and go-to-market planning and execution.• Public Relations: media relations and corporate communications programs for today's integrated marketing mix.• Strategic Marketing: positioning, messaging, competitive analysis, market segmentation, differentiation and sales strategy.
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Marketing ConsultantFinditparts Jul 2016 - Jun 2017Los Angeles, California, Us -
Marketing ConsultantDstillery May 2016 - Jun 2017New York, Us -
Marketing ConsultantJetpack Nov 2014 - May 2017Santa Monica, Ca, Us -
Marketing ConsultantInpowered Oct 2015 - Jul 2016San Francisco, California, Us -
Sales And Marketing ConsultantBrand Innovators Llc Mar 2015 - Jun 2016Los Angeles, California, Us -
Interim CmoAdadyn May 2015 - May 2016San Francisco, California, Us -
Svp, MarketingGumgum Aug 2012 - Nov 2014Santa Monica, California, UsResponsible for leading GumGum’s messaging strategy, product marketing and communications programs to expand awareness of its in-image advertising platform among agencies, brands and publishers. -
Director Of Communications, Los Angeles ChapterRoom To Read Feb 2010 - Jan 2014San Francisco, Ca, UsWe partner with local communities throughout the developing world to provide quality educational opportunities by establishing libraries, creating local language children's literature, constructing schools and providing education to girls. We seek to intervene early in the lives of children in the belief that education empowers people to improve socioeconomic conditions for their families, communities, countries and future generations. Through the opportunities that only education can provide, we strive to break the cycle of poverty, one child at a time. -
Marketing ConsultantCausecast Mar 2011 - Dec 2011Chantilly, Virginia, Us -
Sales And Marketing ConsultantFraser Communications Feb 2011 - Aug 2011Los Angeles, Ca, Us -
Vice President, MarketingValueclick, Inc. Jun 2003 - Nov 2010Chicago, Illinois, UsOversaw all strategic and tactical marketing initiatives as part of the management team of ValueClick Media, the display advertising and lead generation division of ValueClick, Inc. Responsibilities included product marketing, event marketing, industry relations, advertising, public relations and development of sales and marketing collateral to increase awareness of ValueClick Media within the online advertising industry.Key accomplishments included: Developed strategies and programs to differentiate and build awareness of ValueClick Media, contributing to 300 percent revenue growth of the division. Oversaw efforts of marketing department consisting of product marketing manager, marketing communication managers/specialists, event marketing managers, web designers and interns. Led all marketing communications efforts for integration of Fastclick into ValueClick Media Devised go-to-market strategy and launch activities for several strategic products, including video, behavioral, lead generation, and research. Led political sales efforts during the 2008 election, resulting in more $2 million in new revenue and created programs to educate Congress about issues relating to privacy and behavioral advertising. Developed unique thought leadership programs, including The Performance Interviews, Media Lounge and authoring several by-lined articles and white papers. -
Marketing ConsultantRocket Fuel Inc. Jan 2010 - Sep 2010Redwood City, Ca, Us -
Vice President, Sales & MarketingSearch123 May 2002 - Jun 2003Wimbledon, London, GbDevised and implemented marketing and sales strategy for one of the first pay-per-click search engines, which led to its acquisition by ValueClick, Inc. in June, 2003. Developed and implemented marketing plan that increased visibility and sales and made a direct impact on the company being acquired. Managed inside sales and account management organizations. Redesigned public website and launch of two customer newsletters. Created public relations messaging strategy and managed agency relationships to drive significant editorial coverage. -
PresidentInteractive Agency, Inc. (Iagency) May 1995 - May 2002Co-founded one of the first agencies to specialize in Internet marketing, public relations and advertising. Clients included Warner Bros. Universal Studios, Coca-Cola, SegaSoft, Miller Freeman, HBO, Paramount, Twentieth Century Fox, Imagine Television, Symantec, Software Publishers Association, DIRECTV, NBC, The Palace, Writers Guild of America, CompuServe, New Media Magazine, Qualcomm and eToys.
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Director, MarketingViridis Corp. May 1994 - May 1995Developed and implemented sales, marketing and PR programs to attract CD-ROM game development contracts from publishers including Discovery Channel, IVI Publishing and Philips Interactive.
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Director, Client ProgramsMurphy O'Brien 1993 - 1994Beverly Hills, California, UsIn charge of new business and campaign development for travel, high-tech and food and beverage accounts including Molto Fino Clothing, Bicycle Club Casino and the Sunset Marquis Hotel. -
Account ExecutivePaladino & Associates Public Relations May 1990 - May 1993Agency operations and account management for entertainment clients including Zsa Zsa Gabor, Valerie Harper, Debbie Reynolds, Mr. Blackwell, the Hollywood Wax Museum and Western Costume Company.
Tony Winders Education Details
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University Of Central MissouriMarketing
Frequently Asked Questions about Tony Winders
What company does Tony Winders work for?
Tony Winders works for The Winders Group
What is Tony Winders's role at the current company?
Tony Winders's current role is Marketing leader and fractional CMO..
What schools did Tony Winders attend?
Tony Winders attended University Of Central Missouri.
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