Dr. Twinkal Marfatia

Dr. Twinkal Marfatia Email and Phone Number

Co-Founder and Director Product @ DataCRaiM, Inc.
California, United States
Dr. Twinkal Marfatia's Location
San Francisco Bay Area, United States, United States
Dr. Twinkal Marfatia's Contact Details

Dr. Twinkal Marfatia work email

Dr. Twinkal Marfatia personal email

About Dr. Twinkal Marfatia

Accomplished and results-oriented leader with demonstrated success launching products for advanced genomic testing and implementing strategic approaches to drive market growth and profitability. Ph.D. with 11+ years of end-to-end product life cycle management experience right from conceptualization, market research, product development and launch, managing product roadmap and commercialization. Global experience - North America, Europe and Asia.

Dr. Twinkal Marfatia's Current Company Details
DataCRaiM, Inc.

Datacraim, Inc.

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Co-Founder and Director Product
California, United States
Website:
datacraim.com
Employees:
6
Dr. Twinkal Marfatia Work Experience Details
  • Datacraim, Inc.
    Co-Founder And Director Product
    Datacraim, Inc.
    California, United States
  • Beround
    Co-Founder
    Beround Mar 2023 - Present
    Deil, Gelderland, Nl
  • Patent Sketch
    Co-Owner
    Patent Sketch 2015 - Present
  • Personalis, Inc.
    Associate Director, Product Management, Tissue Profiling
    Personalis, Inc. Apr 2023 - Jan 2024
    Fremont, California, Us
    ● Led CGP Product Solutions and defined a roadmap to maximize sales success.○ Managed oncology products portfolio (ImmunoID NeXT and NeXT Dx) and launched next-generationsequencing (NGS) based oncology products: (i) laboratory developed test (LDT) for patient management to HCPs (ii) Research Use Only (RUO) products for biomarker discovery to the Top 20 Pharma customers conducting clinical trials for translational research in IO (e.g. Merck), and (iii) led Clinical Trial Assay (CTA) development for registrational trials (e.g. Mapkure) to utilize as CDx.○ Played a pivotal role in managing biopharma oncology products, recognized as a key revenue driver for the company (>$60M annually).○ Strategized and defined product improvements: Collected voice of the customer (VOC) feedback from biopharma partners and providers, conducted in-depth market research to build product roadmap and business cases, reviewed scientific publications to stay informed about market trends and competitive landscape.○ Navigated complex regulatory landscapes including FDA (510k, PMA), IDE, CE-IVDR, CE-IVDD, LDT, NYS-DOH, ISO13485, HIPAA, GDPR, CAP, CLIA regulations.● Developed effective strategies for product improvements and led successful commercial launches.○ Awarded a spot bonus as merit recognition for driving cross-functional teams (e.g. marketing, regulatory, legal, sales, payor, medical affairs, R&D, external consultants and field application scientists) to manage multiple projects without direct reporting lines.○ Developed effective marketing strategies, go-to-market plans and marketing campaigns. Executed promotional tactics for HCPs and biopharma partners.○ Led the creation of crucial downstream marketing collaterals with differentiated messaging and followed MLR process. Developed creative concepts and core visual aids using data-driven approach that became highly utilized assets to drive awareness.○ Delivered impactful presentations to C-suite, board members and customers.
  • Personalis, Inc.
    Sr. Product Manager - Clinical Products
    Personalis, Inc. Dec 2019 - Apr 2023
    Fremont, California, Us
  • Cellmax Life
    Director Product Management - Clinical Products
    Cellmax Life Apr 2017 - Aug 2019
    Sunnyvale, Ca, Us
    ● Led NGS based cancer profiling tests and early cancer detection tests development and launch.○ Owned entire product portfolio that comprised of NGS-based (tumor tissue & ctDNA based liquid biopsy), PCR-based and circulating tumor cell (CTC)-based tests for healthcare providers and biopharma clients.○ Captured VOC, developed go-to-market strategies, key product positioning, differentiated messaging and finalized pricing models for products in various countries (USA, APAC, Europe).● Established new business growth in the India market and achieved a 10X increase in revenue.○ Managed the cross-functional team comprising of sales director, product manager, external genomic consultant and other vendors related to website development and branding messaging.○ Drove new business partnership opportunities globally and led product presentations to the management teams of various worldwide distributors. Delivered scientific presentations to HCPs globally.
  • Pieriandx
    Account And Implementation Manager - Clinical Solution
    Pieriandx Feb 2015 - Mar 2017
    Creve Coeur, Missouri, Us
  • Centene Corporation
    Data Analyst
    Centene Corporation Sep 2014 - Feb 2015
    Saint Louis, Mo, Us
  • The Balsa Group
    Project Manager & Consultant
    The Balsa Group Jun 2013 - Sep 2014
    St Louis, Mo, Us
  • Washington University In St. Louis
    Postdoctoral Researcher
    Washington University In St. Louis Jul 2012 - Jun 2013
    St. Louis, Mo, Us
  • Leiden University
    Ph.D. In Medicine (Genetics)
    Leiden University Sep 2007 - Mar 2012
    Leiden, South Holland, Nl
    Identified genes causing benign cartilage tumors in patients with Ollier disease and Maffucci syndrome.
  • Max Planck Institute For Plant Breeding Research
    Ms Molecular Biology (Specialization In Biotechnology)
    Max Planck Institute For Plant Breeding Research Feb 2007 - Jul 2007
    Köln, De
    Biochemical classification of plant cysteine proteases.

Dr. Twinkal Marfatia Skills

Molecular Biology Genetics Biochemistry Biotechnology Protein Chemistry Cell Culture Life Sciences Western Blotting Cell Biology Data Analysis Pcr Genomics Bioinformatics Microscopy Immunology Assay Development Qpcr Microbiology Sequencing Molecular Genetics Molecular Cloning Cancer Scientific Writing Immunohistochemistry Account Management Microarray Fluorescence Microscopy Sql Personalized Medicine Spss Nextgen Sequencing Nextgen Next Gen Polymerase Chain Reaction Real Time Polymerase Chain Reaction

Dr. Twinkal Marfatia Education Details

  • Leiden University
    Leiden University
    Medicine - Genetics
  • Max Planck Society
    Max Planck Society
    Master'S Degree
  • University Of Skövde
    University Of Skövde
    Molecular Biology
  • Saurashtra University, Rajkot
    Saurashtra University, Rajkot
    Biotechnology

Frequently Asked Questions about Dr. Twinkal Marfatia

What company does Dr. Twinkal Marfatia work for?

Dr. Twinkal Marfatia works for Datacraim, Inc.

What is Dr. Twinkal Marfatia's role at the current company?

Dr. Twinkal Marfatia's current role is Co-Founder and Director Product.

What is Dr. Twinkal Marfatia's email address?

Dr. Twinkal Marfatia's email address is tw****@****ndx.com

What schools did Dr. Twinkal Marfatia attend?

Dr. Twinkal Marfatia attended Leiden University, Max Planck Society, University Of Skövde, Saurashtra University, Rajkot.

What are some of Dr. Twinkal Marfatia's interests?

Dr. Twinkal Marfatia has interest in Networking, Management, Traveling, Photography, Sports, Business.

What skills is Dr. Twinkal Marfatia known for?

Dr. Twinkal Marfatia has skills like Molecular Biology, Genetics, Biochemistry, Biotechnology, Protein Chemistry, Cell Culture, Life Sciences, Western Blotting, Cell Biology, Data Analysis, Pcr, Genomics.

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