Dr. Twinkal Marfatia Email and Phone Number
Dr. Twinkal Marfatia work email
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Dr. Twinkal Marfatia personal email
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Accomplished and results-oriented leader with demonstrated success launching products for advanced genomic testing and implementing strategic approaches to drive market growth and profitability. Ph.D. with 11+ years of end-to-end product life cycle management experience right from conceptualization, market research, product development and launch, managing product roadmap and commercialization. Global experience - North America, Europe and Asia.
Datacraim, Inc.
View- Website:
- datacraim.com
- Employees:
- 6
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Co-Founder And Director ProductDatacraim, Inc.California, United States -
Co-FounderBeround Mar 2023 - PresentDeil, Gelderland, Nl -
Co-OwnerPatent Sketch 2015 - Present -
Associate Director, Product Management, Tissue ProfilingPersonalis, Inc. Apr 2023 - Jan 2024Fremont, California, Us● Led CGP Product Solutions and defined a roadmap to maximize sales success.○ Managed oncology products portfolio (ImmunoID NeXT and NeXT Dx) and launched next-generationsequencing (NGS) based oncology products: (i) laboratory developed test (LDT) for patient management to HCPs (ii) Research Use Only (RUO) products for biomarker discovery to the Top 20 Pharma customers conducting clinical trials for translational research in IO (e.g. Merck), and (iii) led Clinical Trial Assay (CTA) development for registrational trials (e.g. Mapkure) to utilize as CDx.○ Played a pivotal role in managing biopharma oncology products, recognized as a key revenue driver for the company (>$60M annually).○ Strategized and defined product improvements: Collected voice of the customer (VOC) feedback from biopharma partners and providers, conducted in-depth market research to build product roadmap and business cases, reviewed scientific publications to stay informed about market trends and competitive landscape.○ Navigated complex regulatory landscapes including FDA (510k, PMA), IDE, CE-IVDR, CE-IVDD, LDT, NYS-DOH, ISO13485, HIPAA, GDPR, CAP, CLIA regulations.● Developed effective strategies for product improvements and led successful commercial launches.○ Awarded a spot bonus as merit recognition for driving cross-functional teams (e.g. marketing, regulatory, legal, sales, payor, medical affairs, R&D, external consultants and field application scientists) to manage multiple projects without direct reporting lines.○ Developed effective marketing strategies, go-to-market plans and marketing campaigns. Executed promotional tactics for HCPs and biopharma partners.○ Led the creation of crucial downstream marketing collaterals with differentiated messaging and followed MLR process. Developed creative concepts and core visual aids using data-driven approach that became highly utilized assets to drive awareness.○ Delivered impactful presentations to C-suite, board members and customers. -
Sr. Product Manager - Clinical ProductsPersonalis, Inc. Dec 2019 - Apr 2023Fremont, California, Us -
Director Product Management - Clinical ProductsCellmax Life Apr 2017 - Aug 2019Sunnyvale, Ca, Us● Led NGS based cancer profiling tests and early cancer detection tests development and launch.○ Owned entire product portfolio that comprised of NGS-based (tumor tissue & ctDNA based liquid biopsy), PCR-based and circulating tumor cell (CTC)-based tests for healthcare providers and biopharma clients.○ Captured VOC, developed go-to-market strategies, key product positioning, differentiated messaging and finalized pricing models for products in various countries (USA, APAC, Europe).● Established new business growth in the India market and achieved a 10X increase in revenue.○ Managed the cross-functional team comprising of sales director, product manager, external genomic consultant and other vendors related to website development and branding messaging.○ Drove new business partnership opportunities globally and led product presentations to the management teams of various worldwide distributors. Delivered scientific presentations to HCPs globally. -
Account And Implementation Manager - Clinical SolutionPieriandx Feb 2015 - Mar 2017Creve Coeur, Missouri, Us -
Data AnalystCentene Corporation Sep 2014 - Feb 2015Saint Louis, Mo, Us -
Project Manager & ConsultantThe Balsa Group Jun 2013 - Sep 2014St Louis, Mo, Us -
Postdoctoral ResearcherWashington University In St. Louis Jul 2012 - Jun 2013St. Louis, Mo, Us -
Ph.D. In Medicine (Genetics)Leiden University Sep 2007 - Mar 2012Leiden, South Holland, NlIdentified genes causing benign cartilage tumors in patients with Ollier disease and Maffucci syndrome. -
Ms Molecular Biology (Specialization In Biotechnology)Max Planck Institute For Plant Breeding Research Feb 2007 - Jul 2007Köln, DeBiochemical classification of plant cysteine proteases.
Dr. Twinkal Marfatia Skills
Dr. Twinkal Marfatia Education Details
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Leiden UniversityMedicine - Genetics -
Max Planck SocietyMaster'S Degree -
University Of SkövdeMolecular Biology -
Saurashtra University, RajkotBiotechnology
Frequently Asked Questions about Dr. Twinkal Marfatia
What company does Dr. Twinkal Marfatia work for?
Dr. Twinkal Marfatia works for Datacraim, Inc.
What is Dr. Twinkal Marfatia's role at the current company?
Dr. Twinkal Marfatia's current role is Co-Founder and Director Product.
What is Dr. Twinkal Marfatia's email address?
Dr. Twinkal Marfatia's email address is tw****@****ndx.com
What schools did Dr. Twinkal Marfatia attend?
Dr. Twinkal Marfatia attended Leiden University, Max Planck Society, University Of Skövde, Saurashtra University, Rajkot.
What are some of Dr. Twinkal Marfatia's interests?
Dr. Twinkal Marfatia has interest in Networking, Management, Traveling, Photography, Sports, Business.
What skills is Dr. Twinkal Marfatia known for?
Dr. Twinkal Marfatia has skills like Molecular Biology, Genetics, Biochemistry, Biotechnology, Protein Chemistry, Cell Culture, Life Sciences, Western Blotting, Cell Biology, Data Analysis, Pcr, Genomics.
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